Dublin, June 28, 2019 (GLOBE NEWSWIRE) -- The "Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Media and Entertainment), and Region - Global Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

The global location analytics market is expected to grow from USD 10,613 million in 2019 to USD 22,879 million by 2024, at a CAGR of 16.6% during the forecast period

Location analytics is the process or the ability to gain insights from the location or geographic component of business data. Location analytics is focused on thematic mapping and spatial analysis for the world of business analytics. The solution has simple mapping and spatial analysis capabilities that work directly with business analytics packages and enterprise data systems with no custom integration efforts.

The location analytics market evolution began with computer mapping and spatial database management, followed by map analysis and mapping, and the introduction of Geographic Information System (GIS), leading to the introduction of location analytics. Organizations are adopting location analytics to analyze and generate insights from the spatial data collected using various data sources, such as sensors, cameras, GPS devices, social media sites, and mobile devices.

The evolution has been marked by the development of location-based technologies and the advantages associated with them for all potential users. Location analytics vendors are trying to make things simple so that organizations can access, share, and analyze the location-based data coming from various data sources from any remote location. Location analytics solutions can analyze spatial data collected from indoor locations, such as retail stores, stadiums, and airports; and outdoor locations.

Major vendors that offer location analytics tools and services globally are SAS Institute (US), Oracle (US), Esri (US), IBM (US), Pitney Bowes (US), and many others. The players offer solutions to track company data in a specific area. Hence, the solutions assist them to analyze the data from various sources by using data analytics techniques. Location analytics has always focused on business data and yielded profitable outcomes. With the help of location analytics, an organization comes to know about its customer lifestyle for better business outputs.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Location Analytics Market
4.2 Market Top 3 Verticals and Regions
4.3 Market By Region
4.4 Market Investment Scenario

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing use of Spatial Data and Analytical Tools
5.2.1.2 Rising Need for Predictive Analytics for Business
5.2.1.3 Increasing use of Location-Based Applications Among Consumers
5.2.2 Restraints
5.2.2.1 Legal Concerns and Data Privacy Issues
5.2.3 Opportunities
5.2.3.1 Rise in the Adoption of Advanced Technologies
5.2.3.2 Growing Adoption of Social Media for Customer Engagement
5.2.4 Challenges
5.2.4.1 Lack of Uniform Regulatory Norms
5.2.4.2 High Initial Cost of Deployment

6 Location Analytics Market By Component
6.1 Introduction
6.2 Solutions
6.2.1 Growing use of Location-Based Data in Businesses to Increase Demand for Location Analytics Solutions
6.3 Services
6.3.1 Need for Consistent Performance of Solutions to Increase Demand for Services in Market

7 Location Analytics Market By Solution
7.1 Introduction
7.2 Geocoding and Reverse Geocoding
7.2.1 Growing Need for Real-Time Data Analysis of Customers to Increase Adoption of Geocoding and Reverse Geocoding Solution
7.3 Data Integration and ETL
7.3.1 Data Integration and ETL Controls Data Flow Through Mapping Geometry and Characteristics of Source Data With Destination Data
7.4 Reporting and Visualization
7.4.1 Reporting and Visualization Solution Helps Enterprises Understand Processed Data and Analysis
7.5 Thematic Mapping and Spatial Analysis
7.5.1 Need for Data Transformation in Visual Representation to Generate Demand for Thematic Mapping Solution
7.6 Others

8 Location Analytics Market By Service
8.1 Introduction
8.2 Consulting
8.2.1 Rise in Awareness of Location Analytics for Business Uses to Increase Demand for Consulting Services
8.3 Integration and Deployment
8.3.1 Integration and Deployment Service Assists Organizations in Using Location Analytics Solutions
8.4 Support and Maintenance
8.4.1 Need for Consistent Performance of Location Analytics Solutions to Increase Adoption of Support and Maintenance Services

9 Location Analytics Market, By Location Type
9.1 Introduction
9.2 Indoor Location
9.2.1 Increasing Building Size and Growing Need for Public Safety and Indoor Navigational Guidance to Boost Growth of Market
9.3 Outdoor Location
9.3.1 Growing Need for Location-Based Applications in Various Verticals to Lead Growth of Market

10 Location Analytics Market By Application
10.1 Introduction
10.2 Risk Management
10.2.1 Location Analytics Supports Enterprises to Take Smart Risks for Increasing Business Value
10.3 Emergency Response Management
10.3.1 Location Analytics Supports Emergency Response Operations Across Organizational, Jurisdictional, and Geographical Boundaries
10.4 Customer Experience Management
10.4.1 Location Analytics Helps Companies Achieve Effective Management of Service Costs and Improve Operational Profitability
10.5 Remote Monitoring
10.5.1 Need for Efficient Remote Monitoring of Assets in Various Verticals to Increase Demand for Location Analytics
10.6 Supply Chain Planning and Optimization
10.6.1 Need for Effective Supply Chain Management to Increase Demand for Location Analytics
10.7 Sales and Marketing Optimization
10.7.1 Location Analytics Helps Companies Improve Campaign Execution for Attracting New Customers
10.8 Others

11 Location Analytics Market By Vertical
11.1 Introduction
11.2 Retail
11.2.1 Location Analytics Helps Retailers Enhance Customer Experience
11.3 Manufacturing
11.3.1 Location Analytics Helps Manufacturing Companies Improve Efficiency of Organizations
11.4 Government and Defense
11.4.1 Need for Efficient Emergency Response System and Monitoring of Different Aspects Across Countries to Increase Demand for Location Analytics Solutions in Government and Defense Vertical
11.5 Media and Entertainment
11.5.1 Rising Competition and Uncertain Markets to Increase Demand for Location Analytics Solutions
11.6 Transportation and Logistics
11.6.1 Need for Cost Optimization and Effective Routes for Faster Execution of Various Operations to Increase Demand for Location Analytics Solutions
11.7 Energy and Utilities
11.7.1 Location Analytics Helps Energy and Utility Companies Monitor Plants and Assets in Remote Locations
11.8 Others

12 Location Analytics Market By Region

Competitive Landscape

• Alteryx, Inc.
• Cisco Systems
• CleverAnalytics
• ESRI
• Galigeo
• GeoMoby
• IBM
• IndoorAtlas
• Lepton Software
• Microsoft
• Oracle
• Pitney Bowes
• Purple
• Quuppa
• SAS Institute

For more information about this report visit https://www.researchandmarkets.com/r/15gmb3

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