Dublin, March 29, 2019 (GLOBE NEWSWIRE) -- The "Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type, and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The automotive HUD market is estimated to be USD 1.1 billion in 2019 and is projected to reach USD 4.3 billion by 2025, at a CAGR of 25.28% during the forecast period.

Consumers are increasingly considering advanced automotive safety functions and technologies while making purchase decisions. Further, government regulations in the developed regions of North America and Europe are increasingly favoring automotive innovations and technologies that support vehicle and road safety.

The HUD has become a key advanced driver assistance system. The increasing demand for comfort and safety functions has encouraged auto manufacturers to invest in advanced in-vehicle safety functions. The HUD was introduced as a convenience function in luxury vehicles. During the last two decades, the HUD has become an important functional offering in the luxury and premium segment vehicles owing to its safety features. The increasing demand for safety functions is driving vehicle manufacturers to develop the feature for mid-segment and economy segment vehicles too.

At present, advanced cockpit electronics functions such as park assist, lane departure warning system, blind spot detection, and adaptive cruise control (ACC) are integrated with the HUD. The integration of these functions into the HUD ensures that the driver does not look away from the road to monitor the instrument cluster. Equipped with sensor technology such as radar, lidar, image, and a fusion of sensors, the HUD intelligently projects the information on the windshield or the combiner HUD at real time.

Further, government mandates related to safety functions such as ACC and lane keep assist in European countries, the US, Japan and South Korea will provide traction to the market.

The report provides insights with reference to the following points:

• Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the automotive HUD market for all vehicle types across regions.
• Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the automotive HUD market across all regions.
• Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the automotive HUD market.
• Competitive Assessment: The report offers an in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the automotive HUD market.
• Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company's net sales, overall regional presence, company's presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company's presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure among others.
• Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category including the breadth of offering, product innovation, and market presence (OEM and aftermarket). Also, the company level analysis and evaluation of business strategies including company's reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions), and organic growth (on the basis of geographic expansions and new product developments) are available in the report.

Key Topics Covered:

1 Automotive HUD Market Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increase in Awareness About Passenger and Vehicle Safety
5.2.1.2 Demand for the Improvement of In-Vehicle Experience
5.2.1.3 Increasing Demand for Connected Vehicles
5.2.1.4 High Growth in Luxury and High-End Car Segments, Mainly in the Emerging Markets
5.2.2 Restraints
5.2.2.1 Requirement of Greater Space in the Cockpit for the Installation of HUD
5.2.2.2 Lack of Luminance, Brightness, and High-Power Consumption
5.2.3 Opportunities
5.2.3.1 Increased Demand for Semi-Autonomous and Electric Vehicles
5.2.3.2 Introduction of Portable HUDs at Lower Prices in Low and Middle Car Segments
5.2.3.3 Development of Comprehensive Voice-Operated Head-Up Display Systems
5.2.4 Challenges
5.2.4.1 High Cost of Advanced Head-Up Display Systems

6 Automotive HUD Market Industry Trends
6.1 Technological Overview
6.1.1 Introduction
6.1.2 Current Sensor Technologies Used in Head-Up Display (HUD)
6.1.2.1 RaDAR
6.1.2.2 LiDAR
6.1.2.3 Image Sensors
6.1.3 Technological Advancements in the Near Future
6.2 Macro Indicator Analysis
6.2.1 Introduction
6.2.2 Macro Indicators Influencing the Automotive Head-Up Display Market for Top 3 Countries
6.2.2.1 United States
6.2.2.2 Germany
6.2.2.3 Japan
6.3 Value Chain Analysis
6.4 Porter's 5 Forces Analysis
6.5 Emerging Trends
6.5.1 Motorcycle Windshield HUD
6.5.2 Motorcycle Helmet HUD

7 Market, By Type
7.1 Introduction
7.2 Research Methodology
7.3 Combiner HUD
7.3.1 Volume Growth of Combiner HUD in MID-Segment Car Will Drive the Market
7.4 Windshield HUD
7.4.1 Europe is Estimated to Have the Largest Market Share in 2019
7.5 Key Industry Insights

8 Automotive HUD Market, By Technology
8.1 Introduction
8.2 Research Methodology
8.3 Conventional HUD
8.3.1 Asia Pacific is Projected to Lead Conventional HUD Market in 2025
8.4 Augmented Reality HUD (AR HUD)
8.4.1 Europe is Projected to Lead the AR HUD Market
8.5 Key Industry Insights

9 Market, By Dimension Type
9.1 Introduction
9.2 Research Methodology
9.2.1 3-D HUD Segment is Projected to Have the Highest Growth Rate
9.3 2-D HUD
9.3.1 High Adoption of Combiner HUDs in the Asia Pacific Region Will Propel the 2-D HUD Market in the Region
9.4 3-D HUD
9.4.1 High Production Rate of Luxury Vehicles in European Market Will Provide A Leverage for the Growth of 3-D HUD Segment in the Region
9.5 Key Industry Insights

10 Automotive HUD Market, By Vehicle Class
10.1 Introduction
10.2 Research Methodology
10.3 Economy Car
10.4 MID-Segment Car
10.5 Luxury Vehicles
10.6 Key Primary Insights

11 Market, By Vehicle Type
11.1 Introduction
11.2 Research Methodology
11.3 Passenger Cars
11.3.1 Asia Oceania is Projected to Have the Highest Growth Rate
11.4 Commercial Vehicle
11.4.1 Light Commercial Vehicle (LCV)
11.4.1.1 North America is Estimated to Have Largest Market Share
11.4.2 Heavy Commercial Vehicle (HCV)
11.4.2.1 High Vibration and Heat are Major Challenges for Growth of Automotive HUD in HCVs
11.5 Key Industry Insights

12 Automotive HUD Market, By Region
12.1 Introduction
12.2 Asia Oceania
12.2.1 China
12.2.1.1 Increasing Automotive Production in China is Driving the Market
12.2.2 India
12.2.2.1 Rise in Foreign Investment Due to Improved FDI Polices is Expected to Foster the Indian Automotive Market in the Coming Years
12.2.3 Japan
12.2.3.1 Presence of Leading HUD Manufacturers is Expected to Propel the Japanese Market
12.2.4 South Korea
12.2.4.1 Increasing Adoption of HUD By South Korean OEMs Such as Hyundai and Kia is Expected to Drive the Market
12.2.5 Rest of Asia Oceania
12.2.5.1 HUD is Expected to Be Widely Available in the Luxury Segment in the Region
12.3 Europe
12.3.1 France
12.3.1.1 High Presence of Luxury Car Manufacturers is Expected to Drive the Market
12.3.2 Germany
12.3.2.1 Germany is Home to Leading Car Manufacturers and HUD Manufacturers
12.3.3 Russia
12.3.3.1 Luxury Car Segment Contributes to the Largest Market Share
12.3.4 Spain
12.3.4.1 MID Segment is Projected to Have the Highest Growth Rate
12.3.5 UK
12.3.5.1 High Demand for Luxury and High-End Cars are Expected to Drive the Market
12.3.6 Rest of Europe
12.3.6.1 High Demand for Advanced Features Will Propel the Automotive HUD Market in Rest of Europe
12.4 North America
12.4.1 Canada
12.4.1.1 MID Segment is Projected to Be the Fastest Growing Segment
12.4.2 Mexico
12.4.2.1 Lower Production Cost Compared to Other North American Countries is Driving the Mexican Automotive Market
12.4.3 US
12.4.3.1 High Demand for Premium Features in Vehicles is Expected to Drive the Market'
12.5 RoW
12.5.1 Brazil
12.5.1.1 Luxury Car Segment is Projected to Account for the Largest Market Share
12.5.2 Iran
12.5.2.1 Less Production of Luxury Cars is Restraining the Market
12.5.3 Rest of RoW
12.5.3.1 HUD is Expected to Be Available Mainly in the Luxury Segment

13 Competitive Landscape
13.1 Overview
13.2 Market Ranking Analysis
13.3 Competitive Scenario
13.3.1 New Product Developments
13.3.2 Collaborations/Joint Ventures/Supply Contracts/Partnerships/Agreements
13.3.3 Expansions, 2016-2017
13.3.4 Merger & Acquisition, 2015-2017
13.4 Competitive Leadership Mapping
13.4.1 Visionary Leaders
13.4.2 Innovators
13.4.3 Dynamic Differentiators
13.4.4 Emerging Companies
13.5 Competitive Leadership Mapping (SMSE/Start-Ups)
13.5.1 Progressive Companies
13.5.2 Starting Blocks
13.5.3 Responsive Companies
13.5.4 Dynamic Companies

14 Automotive HUD Market Company Profiles
14.1 Bosch
14.2 Continental
14.3 Panasonic
14.4 Denso
14.5 Visteon
14.6 Nippon
14.7 Pioneer
14.8 Yazaki
14.9 Garmin
14.10 LG Display
14.11 Other Key Players
14.11.1 Asia Pacific
14.11.1.1 Alps Alpine
14.11.1.2 Renesas
14.11.1.3 Toshiba
14.11.1.4 Japan Display, Inc.
14.11.1.5 Mitsubishi Electric
14.11.1.6 Clarion
14.11.2 North America
14.11.2.1 Texas Instruments
14.11.2.2 Microvision
14.11.2.3 Exploride
14.11.2.4 HUDWAY
14.11.2.5 NVIDIA
14.11.2.6 Magna International
14.11.2.7 Harman
14.11.3 Europe
14.11.3.1 Magneti Marelli
14.11.3.2 Valeo
14.11.3.3 Saint-Gobain
14.11.3.4 ZF Friedrichshafen

For more information about this report visit https://www.researchandmarkets.com/r/m9e12n

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