JOMO (the Joy of Missing Out) is the Self-Care Trend You Haven’t Heard of & an Excuse to Take Time Back for Yourself
Following daylight saving and before World Sleep Day, Westin Hotels & Resorts rewards travelers for reclaiming well-being routine on the road. Nationwide media tour in conjunction with YourUpdateTV featuring Westin Hotels & Resorts and World Sleep Society conducted live from the Westin Times Square in New York City.
NEW YORK, March 13, 2019 (GLOBE NEWSWIRE) --
You just lost an hour of sleep and World Sleep Day – coming up on March 15th – will remind you of the importance of getting those extra ZZZZs.
A video accompanying this announcement is available at: https://youtu.be/vh5joR1y8dM
At a time when we’re inundated with everything from social media to the social scheduling of work appointments and family activities – enter JOMO: a social movement among those who see the value in disconnecting and taking time back for well-being.
Rivaling the millennial FOMO (Fear of Missing Out) trend, JOMO makes it socially acceptable to take a pass on our social or work obligations in exchange for extra sleep, exercise, meditation, or a break from technology – whether you’re at home or on the road.
On the road, business travelers tend to spend more time on their phone answering emails and scrolling social media apps which takes away from sleep, fitness, and well-being – it is no surprise then that nearly 3 in 4 travelers report they have trouble maintaining their wellness routine on the road.
In celebration of World Sleep Day, through March 17th, Westin Hotels & Resorts are encouraging people to post a JOMO-inspired photo, tag @Westin and use the hashtag #WestinJOMO. Consumers who have a public Instagram and link it to their Marriott Bonvoy account will automatically earn Bonvoy Points by joining the movement.
Westin is committed over the long-term to trying to take the stress out of getting a good night’s sleep, making it easier for guests to take back time for themselves.
Westin is committed over the long-term to trying to take the stress out of getting a good night’s sleep, making it easier for guests to take back time for themselves.
For more information visit: www.westin.com/sleepwell or www.west.tn/JOMO
About Westin Hotels & Resorts:
With more than 200 hotels and resorts in nearly 40 countries and territories, Westin Hotels & Resorts, is a leader in wellness and hospitality for more than a decade. The brand lives its philosophy “For a Better You™” through the Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Westin is proud to offer Starwood Preferred Guest®, the industry’s leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.
Media Contact:
Michael O’Donnell
D S Simon Media
212-736-2727
modonnell@dssimon.com
