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Wayne Silverman as Chief Revenue Officer & Mylene Hendrick as Vice President, User Experience join Chief Technology Officer, Roy Hwang to bolster unique digital marketplace business model

WALTHAM, Mass., Feb. 27, 2019 (GLOBE NEWSWIRE) --, a comprehensive resource for small and medium-sized businesses who want to start, run or grow their business, announced the appointment of key management to the company’s rapidly growing team. Digital media industry veteran Wayne Silverman has joined as Chief Revenue Officer and UI leader Mylene Hendrick will serve as Vice President, Product and User Experience. They join newly appointed Chief Technology Officer, Roy Hwang along with Chief Operating Officer, Aaron Bailey and Chief Executive Officer, Doug Llewellyn who collectively will evolve the brand and provide new resources to small and medium businesses via the platform. To learn more visit our site or to join our growing team see our latest openings on LinkedIn.

Backed by a community of experts, is designed to connect small and medium business owners and industry experts through a wide array of services, tools, and insights. Following the sale of Purch Group Inc’s Consumer portfolio in 2018, became an independent operation dedicated to building a trusted brand relationship with those operating as – and catering to – small and medium-sized businesses. Unlike competitors that are struggling to bridge consumer and SMB audiences in the face of a rapidly commoditized digital advertising model, has instead steadfastly focused on maintaining the company’s recurring predictable revenue and expanding growth opportunities among the nation’s 28 million small businesses.

Proven Leaders Bring Depth and Breadth of Expertise
As Chief Revenue Officer, Wayne Silverman brings more than 20 years of relationship building and strategic business development for big data and digital marketing solutions to A seasoned executive who has driven growth at brand name organizations including CBS Interactive, Dun & Bradstreet, and IDG, Wayne is known for successfully mapping solutions to market demands. At, he will leverage his expertise to drive revenue growth throughout the customer lifecycle and help to build a comprehensive suite of products and services for sales and marketing professionals looking to connect with business leaders.

“My passion has always been about helping business grow and connecting the right people to the right opportunity to make that a reality,” said Silverman. “I am thrilled to join the team as it not only gives me a chance to do what I love but work with a community of experts who share the same goal - building opportunities to foster and support small and medium business growth.”

With a laser focus on the customer and a propensity for deeply understanding what makes an audience tick, Mylene Hendrick has spent her career developing impactful user experiences that generate lasting relationships and profitable business partnerships. As the Vice President of Product and User Experience at, Mylene will leverage her expertise to evolve the brand balancing customer demands with business outcomes. A natural leader, she has also held positions at Fidelity, TJX and Target. 

“Balancing customer needs and the needs of the business can often feel at odds,” noted Hendrick. “ has a unique business model and a strong financial footing which is counter to much of what is happening in the digital publishing industry today. This enables our team to be creative and innovative in our approach, allowing us to marry both sides of the business equation for mutual benefit, profit, and value.”

Silverman and Hendrick will work closely with newly named Chief Technology Officer, Roy Hwang to improve the platform. With 15 years of experience building data platforms that have produced double-digit revenue and profit growth for startups and Fortune 100 companies alike, Hwang heads up all engineering, IT, and data operations at A Duke University graduate, he previously served as CIO of Arkadium, a gaming and interactive content company.

“Following the Purch Group Inc., consumer transaction in 2018 has continued to round out our leadership team by putting in place the right people with the right expertise, energy and new ideas to help the organization grow,” noted Doug Llewellyn, Chief Executive Officer, “I am excited about the opportunity ahead of us and look forward to expanding our offerings to the ever-growing SMB market.” is actively hiring across multiple disciplines including engineering and product development. To learn more about us visit our site or to join our team see our openings on LinkedIn.

About is a comprehensive resource for small and medium-sized businesses who want to start, run or grow their business. Backed by a community of experts, our platform is designed to connect small business owners, industry experts, and vendors through a wide array of services, tools, and insights. Featuring relevant content and proven strategies, provides information you can trust. Our company is privately held and headquartered in Waltham, Massachusetts. To learn more about us or to join our growing community visit

Media contact:
Julie Crotty
Attune Communications
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