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United Kingdom All Year Gifting Market Report 2018

/EIN News/ -- Dublin, Feb. 22, 2019 (GLOBE NEWSWIRE) -- The "All year gifting in the UK - 2018" report has been added to's offering.

"All year gifting in the UK - 2018", report offers a comprehensive insight into the consumer dynamics and spending habits of consumers for all year gifting. The report analyses the market, the major players, the main trends, and consumer attitudes.

30.9% of consumers surveyed stated that they felt worse off financially compared to last year. This was reflected in overall spending for all year gifting, with 6.4% more consumers stating that they spent less than the previous year on gifts, compared to consumers surveyed in 2017. Total penetration for all year gifting dropped 0.9ppts to 95.7% in 2017. Occasions which were most impacted by consumers attempting to cut down, were more adhoc events, with the number of consumers buying wedding gifts showing the strongest year-on-year decline of 8.5ppts.


  • Over the last 12 months gifting penetration fell for nearly all occasions, therefore retailers must focus on occasions that consumers are almost guaranteed to continue purchasing gifts for, regardless of decreasing disposable income.
  • Tesco was the most popular retailer for purchasing gifts this year, with one in five consumers choosing to shop at Tesco.
  • Weddings is the gifting occasion that experienced the largest drop in penetration, falling 10.0 ppts compared to last year.

Reasons to buy

  • Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as quality of products, prices and the important of general gifting ranges in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for all year gifting in order to understand how to appeal shoppers and maximise market share.

Key Topics Covered:


  • Retailers must focus on primary occasions as penetrations fall the most for niche gifting occasions
  • Tesco is the most purchased from retailer, but M&S is ranked higher by consumers for experience
  • The wedding gifting market suffers as fewer consumers decide to marry
  • Trend insight - stores
  • Trend insight - online


  • Key findings
  • Buying dynamics
  • Financial wellbeing
  • Financial spending
  • Gift spending
  • Research
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
  • All year gifting statements
  • Social media
  • Fulfilment
  • Birthday
  • Channel usage
  • Weddings/engagements
  • Pregnancy/new baby
  • Religious/ceremonial occasions
  • Life achievements
  • Retirement/leaving occasions
  • Gratitude/sympathy
  • Spontaneous gifting
  • Methodology

Companies Mentioned

  • Tesco
  • Marks & Spencer
  • Waitrose
  • ASDA
  • Oliver Bonas
  • Paperchase
  • John Lewis
  • Cards Galore
  • Kikki.K
  • Typo
  • Morrisons
  • Notonthehighstreet
  • Card Factory
  • Amazon
  • Clintons
  • Sainsbury's
  • WH Smith
  • Boots
  • Argos
  • ASOS

For more information about this report visit

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         Laura Wood, Senior Press Manager
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Related Topics: Consumer Goods and Services


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