SEEDLIP ANNOUNCES GLOBAL PARTNERSHIP WITH MERCEDES-AMG PETRONAS MOTORSPORT
Los Angeles, CA, Feb. 21, 2019 (GLOBE NEWSWIRE) -- SEEDLIP, the world’s first distilled non-alcoholic spirit is proud to announce a new global partnership with Mercedes-AMG Petronas Motorsport as an official supplier to the reigning FIA Formula One™ World Champions.
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As part of the campaign, exclusive Seedlip cocktails will be served in the team’s hospitality suite at all Formula One Grands Prix, enriching the guest experience with sophisticated non-alcoholic options.
Ben Branson, Founder of Seedlip says: ‘We are honored to partner with Mercedes-AMG Petronas Motorsport and together provide a global platform for the designated driver. With a shared commitment to innovation & technical excellence we are incredibly excited to work together throughout the F1 season.’
‘It’s fantastic to welcome an energetic young brand like Seedlip to Mercedes-AMG Petronas Motorsport,’ says Toto Wolff, Team Principal & CEO. ‘We’re happy that Seedlip is now part of our family, enriching our guest experience at the track with natural, non-alcoholic drinks. We’ve signed a number of new partners recently, underlining that Formula One remains a leading marketing platform for companies to drive brand development and business growth.’
Founded three years ago, Seedlip is on a mission to solve the age-old dilemma of ‘what to drink when you’re not drinking®' with the world’s first distilled non-alcoholic spirits. Today, Seedlip’s range of three spirits [Seedlip Spice 94, Seedlip Garden 108 and Seedlip Grove 42] is available in over 25 countries and served by many of the world’s best cocktail bars, restaurants & hotels.
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Lorena Tapiero Seedlip (818)-299-0704 lorena@seedlipdrinks.com