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Agora Holdings Inc. Subsidiary, eSilkroad Network Limited, Retains Kitsoft to Improve Functionality of eSilknet Platform

/EIN News/ -- TORONTO, ON, Dec. 03, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Agora Holdings Inc. (OTC PINK: AGHI) (the “Company”) today announced that its 51% owned subsidiary, eSilkroad Network Limited (“ESRL”), has engaged limited liability company, Kitsoft, with offices in Kiev, Ukraine to enhance the eSilknet platform including functionality and next level prototype creation of B2B pages to support the social network component of its platform referred to as “eSilknet”.

Kitsoft has prepared 30 landing page prototypes for testing by business users of several countries including: China, Georgia, Croatia, Ukraine, South Africa, Turkey, Poland, Italy, and Sweden. December 2018 through January 31, 2019, we plan to conduct tests of the prototype pages with various business users from each of the target countries. The format for the test will be Unmoderated Remote Usability Testing (URUT), as well as focus groups. In total approximately 300 companies from around the world will take part in our testing process.

Test participants will receive a link to a special tool that designates their task as part of the testing. For example, testing protocols may include instruction such as: “You are on page A. Please find manufacturers of products from country B, with the nearest port being C.” The protocol used in our prior tests has confirmed the optimal way to accomplish each “test” task, and is referred to as Direct Success. We will monitor our participants’ activities in order to ensure they are able to find Direct Success using our improved prototype pages. Participants will also be able to accomplish the assigned task in other ways, referred to as Indirect Success, or to fail the task entirely, referred to as Quit or Bounce. Participants that have signed on for our testing protocol have agreed that eSilkroad Network shall have access to records of all participant clicks and general behavior statistics for each prototype page. Each participant has also agreed to provide specific feedback on prototype pages, concept and functionality.

The mechanics of testing for the planned focus groups are essentially the same, the only difference being that participants will receive an invite to a meeting, and moderators will observe the testing process and conduct an exit interview with each participant following the group.

President of Agora Holdings, Ruben Yakubov commented, “We could not be more pleased with the response to our invitations for participation in this testing protocol from international corporations. The level of interest in a trial of our current prototype from companies worldwide has been extremely encouraging. We look forward to sharing results of this process in 2019 once all test data has been analyzed.”

About Agora Holdings Inc.

Agora Holdings Inc., together with its subsidiary Geegle Media and affiliates, is presently an entertainment and media enterprise. Agora Holdings Inc. brings together media and technology, driving innovation to enhance online entertainment in five business segments: media networks, TV, studio entertainment, consumer products and interactive media. Agora is seeking to expand its portfolio to include dynamic and interactive web-based networking platforms for global implementation.

About Esilkroad Network Limited and subsidiaries

Esilkroad Network Limited and its subsidiary, eSilkroad of Ukraine, is a conceptual B2B platform that intends to make the interaction between businesses and non-profit organizations throughout the world faster, more effective, and less costly. eSilknet, the web-based platform under development by eSilkroad Network Limited will allow users to search for and communicate with business partners, search for and post proposals for investment and opportunity in developing projects globally, place advertisements for products and services, communicate securely on trade and project development and attract professional services for specific project-based needs. The concept of eSilknet is in line with the original concept of the “silkroad”, facilitating trade and commerce between countries, only a global scale. eSilkroad Network is currently negotiating the acquisition of complementary platform, “eSilktrade” which has been under development privately in Shanghai for several years. eSilkroad Network believes the combined expertise of its Ukraine based eSilkroad development team and the existing team at eSilktrade can integrate the live trade platform into its B2B site further enhancing value for its users.  

About Kitsoft

Kitsoft is a Ukrainian limited liability company, which develops and implements digital technologies for state authorities and commercial organizations worldwide. Headquartered in Kiev, Ukraine, Kitsoft helps clients to arrange and automate internal process and to interact with consumers. The corporate mandate is to be a leader in the field of computer information technologies, providing innovative, customized solutions for our client-base.

Disclaimer -- Forward-Looking Statements

This press release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties that could cause future results to differ materially from the forward-looking statements. You should consider these factors in evaluating the statements herein, and not rely on such statements. Forward-looking statements in this release are made as of the date hereof and Agora Holdings Inc. undertakes no obligation to update such statements.

Agora Holdings Inc.

Tel: 1.844.625.8896

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