HiE 2018, Frankfurt (27th Nov – 29th Nov 2018), Booth A51, Hall 8

PARSIPPANY, N.J. and MANNHEIM, Germany, Nov. 26, 2018 (GLOBE NEWSWIRE) -- At this year’s Health Ingredients Europe (HiE) in Frankfurt, BENEO, one of the leading manufacturers in functional ingredients, demonstrates how the industry can create innovative, sportified food and drink products that are relevant and appealing to mainstream consumers.

With an impressive 29% increase in the number of product launches carrying some kind of sports claim over the past two yearsⁱ, many manufacturers are making moves to help consumers meet their increasing desire to lead healthier, more active lives.

“The particular challenge is that sportified products should be for everybody, not just for athletes,” said Thomas Schmidt, Marketing Director at BENEO.  “Our focus on sportified products for mainstream consumers has shone the light on the growth potential available to manufacturers who are prepared to be innovative. As more products become available to mainstream consumers, the sports market is forecast to reach more than €15 billion in 2021ⁱⁱ, presenting a significant growth opportunity for food and drink manufacturers around the world,” he added.

Active consumers want products that help them to look and feel good, manage their busy day and maintain a healthier weight. This means that blood sugar management, sustained energy and the fat burning impact are of great importance to them. At present however, a lot of sports and fitness-related products on the market contain ‘fast carbohydrates’ such as maltodextrin, glucose syrup and sucrose, which release glucose into the bloodstream very quickly and generally suppress fat oxidation. While suitable for those in need of instant energy, high-glycemic carbohydrates are not ideal for consumers looking for endurance in their training, for day-to-day sports activities, or for achieving balanced energy levels throughout the day. 

For those who have ever wondered about the fitness levels of endurance athletes, they can also compete or ride alongside the professional triathlete, Marc Rink, to test their own racing capabilities. At BENEO’s stand he will be demonstrating the endurance potential of Palatinose™, as he cycles throughout the event.

“BENEO’s Palatinose™ provides full carbohydrate energy in a more balanced and sustained way, delivering true fuel for life. It has been used in a variety of food and drink solutions that we’re presenting at HiE to highlight the potential that this low glycemic, yet fully digestible carbohydrate, offers to mainstream sportified applications,” Schmidt continued. “This makes BENEO’s Palatinose™ an essential part of the conversation when talking about developing products that truly support active lifestyles.”

BENEO’s Palatinose™ acts as a necessary energy source for the body during activity. As this carbohydrate is fully, yet slowly released it provides glucose (the most effective source of energy for the human body) in a sustained manner. This ensures blood sugar levels stay balanced, which helps to support an improved fat burning rate.

The team at the BENEO-Technology Center has created a range of new product samples, all of which promote a reduced blood glucose response and will be available at BENEO’s exhibition booth.  These include:

• A blackcurrant sports drink with Palatinose™. This unique blend delivers isotonic refreshment and a reduced blood glucose response.
• An energizing pink grapefruit-flavored water containing Palatinose™. With a delicate sweet taste this revitalizing refreshment provides hydration and healthy blood sugar levels at the same time.
• A breakfast almond chocolate drink with a velvety mouthfeel that is high in fiber and induces a healthy blood glucose response due to Palatinose™ and the chicory fiber Orafti^® Inulin.
• A creamy and indulgent, dairy-free vanilla pudding with rice flour, rice syrup, rice starch and Palatinose™, that supports balanced blood sugar levels.

For further information on BENEO and its ingredients, or to meet some of the company’s nutritional, technical and market experts, visit BENEO at HiE this year at booth #A51, Hall 8.

BENEO’s Palatinose™ is a smart release carbohydrate, derived from sugar beet.  It is unique because of its molecular structure. As a disaccharide Palatinose™ consists of a glucose and fructose molecule – similar to sucrose, however in contrast to sucrose the linkage of the molecules is much stronger, which means the human body digests it fully, yet more slowly. As a result, the full carbohydrate energy (glucose) is provided in a more steady and sustained way. The blood glucose levels stay balanced without sudden ups and down and this also helps to burn fat more effectively. An increased fat burning rate means that active consumers can draw on their carbohydrate reserves for longer.

For further information on BENEO and its ingredients, please visit: www.beneo.com and www.beneonews.com or follow BENEO on Twitter: @_BENEO or LinkedIn: www.linkedin.com/company/beneo

BENEO offers functional ingredients derived from chicory roots, beet sugar, rice and wheat. BENEO is the ideal partner to help improve a product in its nutritional and technological characteristics. Key nutritional benefits are ‘less fat’, ‘less sugar’, ‘less calories’, ‘added fibre’, ‘gluten-free’ and dairy alternatives as well as energy management, digestive, bone and dental health. Key technological benefits focus on taste and texture improvements. Through a unique chain of expertise, including the BENEO-Institute that provides decisive insights into nutrition science and legislation, and the BENEO-Technology Center that consults in application technology, BENEO actively supports customers in the development of more balanced and healthy food products.

BENEO is a division of the Südzucker Group that employs more than 1000 people and has production units in Belgium, Chile, Germany and Italy.
www.BENEO.com

For further press information, please contact:
Dawn Fontaine
Ripple Effect Communications
Tel.: +1 508 353 3777
Email: Dawn@RippleEffectPR.com

ⁱ _{Source: Innova Market Insights 2018}

ⁱⁱ _{Source: Innova 2018}

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.