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Oh, It’s On! Party City Releases 2018 Top Toys List

From STEAM Toys to Collectibles, Interactive Pets and Squishables to Legos and The Incredibles, Toy City Has This Year’s Top Toy Trends That Kids Will Be Clamoring for This Holiday Season

ROCKAWAY, N.J., Nov. 19, 2018 (GLOBE NEWSWIRE) -- With over 50 temporary Toy City pop-up store locations now open throughout the U.S., Party City today unveiled its 2018 Top Toys List, giving customers the opportunity to discover the hottest toys that are sure to be on every kids wish lists this holiday season.

Toy City
Toy City pop-up store located in Rockaway, NJ

Toy City

At Toy City locations and gift-givers can find the hottest trends in toys for kids of all ages with collectibles, licensed characters, and interactive products available in-stores and online. From Rainbowcorns and robots to Hatchimals, dinosaur slime, Harry Potter, and everything in between, Toy City carries all of this year’s must-have toys, from best-selling brands such as LEGO®, Hasbro®, Mattel® and Fisher Price®, Spin Master and more.

"The creation of our Toy City concept allows us to provide shoppers with an enhanced assortment of top toy brands and characters they’re looking for in another convenient format and engaging setting,” said Jamie Uitdenhowen, Chief Merchandising Officer of Party City. "In addition to the top toys of the season, we will be offering Holiday décor items and a great selection of Holiday sweaters and pajamas for the whole family. We look forward to continuing to serve our customers through this new pilot program and helping to make everyone’s holiday a bit brighter, while raising money for our partners at St. Jude.”

The 2018 Top Toys List includes the best of this year’s toy trends including:

Full STEAM Ahead!

  • Little Tikes STEM Jr. WonderLab by MGA
  • Fisher Price Think & Learn Rocktopus by Mattel
  • Ooze Labs Chemistry Station by Thames & Kosmos
  • Color Chemistry Lab Set by Crayola
  • Beaker Creatures Liquid Reactor Super Lab by Learning Resources
  • Lego DC Superheroes App-Controlled Batmobile by Lego
  • Nerf Laser Ops Alphapoint 2 Pack by Hasbro

Preschool Pals

  • My Friend Fancy Nancy Toddler Doll by Jakks Pacific
  • IMAGINEXT Jurassic World Jurassic Rex by Mattel
  • Paw Patrol Ultimate Rescue Fire Truck by Spin Master
  • Transformers DJ Bumblebee by Hasbro
  • Little People Share and Care Safari Play Set by Fisher Price
  • Contemporary Kitchen by Step2
  • PlayDoh Rex the Chomper by Hasbro
  • Incredibles 2 Jack-Jack Attacks Figure by Jakks Pacific
  • Baby Alive Potty Dance Baby Doll by Hasbro
  • FurReal Friends Munchin’ Rex by Hasbro
  • Fingerlings Hugs by WowWee

Collectible Craze

  • Rainbowcorns by Zuru
  • Lost Kitties Blind Box by Hasbro
  • Treasure X Adventure Pack by Moose Toys
  • Cutetitos Collectible Plush by Basic Fun!
  • Banana’s Collectible 3 Pack Bunch by Cepia Toys
  • L.O.L. Surprise! Bigger Surprise by MGA Entertainment
  • Moj Moj Claw Machine Play Set by MGA Entertainment
  • Poopsie Slime Surprise Poop Packs by MGA Entertainment
  • Fur Babies World Dream Tree by Moose Toys
  • Disney ‘Doorables Deluxe Play Set by Moose Toys
  • Hatchimals CollEGGtibles Tropical Party Play Set by Spin Master
  • Party Popteenies Party Surprise Box Play Set by Spin Master
  • Lego Harry Potter Fantastic Beasts Minifigures by Lego
  • Marvel Legends 6 inch Figures by Hasbro
  • Fingerlings Untamed Dinosaur by WowWee
  • Fingerlings Party Hat Monkey by WowWee (Party City exclusive)
  • Little Live Pets Wrapples by Moose Toys
  • Pomsies Interactive Pom Pom by SkyRocket
  • Grumblies by SkyRocket
  • Lil’ Gleemerz figures by Mattel
  • Little Live Pets Scruff-A-Luvs by Moose Toys
  • Little Live Pets My Kissing Puppy Rollie by Moose Toys
  • Scribble Scrubbies Pets! Scrub Tub Set by Crayola
  • Hatchimals HatchiBabies by Spin Master

Squish, Squeeze and Smush

  • Poopsie Slime Surprise Pooey Puitton by MGA Entertainment
  • Squishmallow 16-inch Super Soft Plush by Kelly Toys
  • Num Noms Snackables Silly Shakes Maker Play Set by MGA Entertainment
  • Glam Goo Deluxe Pack by MGA Entertainment
  • So Slime DIY Slime Factory by Canal Toys
  • Nickelodeon Ultimate Unicorn Slime Kit by Cra-Z-Art
  • Ready2Robot Pilot Pack by MGA Entertainment
  • Mega Construx Breakout Beasts Dino Eggs by Mattel
  • Skid Shot Toilet Paper Blaster by Jakks Pacific
  • Don’t Step in It Game by Hasbro
  • Smashers Sludge Bus by Zuru
  • Zits! by NSI International
  • Crate Creatures Surprise! Big Blowout by MGA Entertainment

During this season of giving, Toy City is proud to support St. Jude Children’s Research Hospital in its mission to advance cures, and means of prevention, for childhood cancer and other life-threatening diseases. Toy City customers can help make a difference in the lives of young patients by pledging a $1, $3 or $5 donation at Toy City checkout counters through December 29, 2018. 

To find the closest Toy City location near you, please visit

About Party City
Party City Holdco Inc. is the leading party goods company by revenue in North America and, it believes, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. The Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company’s retail operations include approximately 950 specialty retail party supply stores (including franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name


Media Relations
Brittany Fraser and Jim Furrer

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