Dublin, Nov. 06, 2018 (GLOBE NEWSWIRE) -- The "TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The report estimates the global TV analytics market to grow from USD 1.9 billion in 2018 to USD 4.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period.

The TV analytics market is growing rapidly with the intensifying business competition and the growth of social media and social advertising trends. However, the lack of skilled personnel would limit the growth of the market.

"Rising demand for personalized content to extend and improve creator and customer relationship is driving the adoption of TV analytics for the satellite TV or Direct to Home (DTH) platform"

Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.

"Expanding the reach of Over the TOP (OTT) platform provider's worldwide is accelerating the cloud adoption for TV analytics"

Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers' behavior and improving their Return on Investment (RoI). Using cloud TV analytics, it is also easy to gather and segment data based on various demographics, which assists in better decision-making process based on the trends.

"TV analytics market in APAC (Asia Pacific) is projected to grow at the highest CAGR during the forecast period"

The high growth of the market in APAC is attributed to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the region. The highly competitive environment in the region is again expected to trigger the growth of effective TV analytics market that augments the overall RoI for the media and entertainment organizations. Moreover, the growing audience inclination toward the global contents has led to the growth of major OTT providers, such as Netflix, Amazon Prime Video, and HotStar, through which audiences can get an easy access to the content of their choice, anywhere, at any time. All these factors are expected to contribute to the growth of the TV analytics in the Asian countries.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities In The TV Analytics Market
4.2 TV Analytics Market, By Component
4.3 TV Analytics Market, By Region
4.4 TV Analytics Market: Top 3 Applications And Regions

5 Market Overview
5.1 Introduction
5.1.1 Drivers
5.1.1.1 Intensifying Business Competition
5.1.1.2 Growth Of Social Media And Social Advertising
5.1.2 Restraints
5.1.2.1 Lack Of Digital Infrastructure
5.1.3 Opportunities
5.1.3.1 To Gain Insights From Raw Data To Improve Advertising Efficiency
5.1.3.2 Advancements In Emerging Technologies Could Support The Market Growth
5.1.4 Challenges
5.1.4.1 Lack Of Skilled Personnel
5.2 Industry Trends
5.2.1 TV Analytics: Use Cases
5.2.1.1 Use Case #1: Need To Optimize Media Spend To Drive Sales
5.2.1.2 Use Case #2: Measure The Impact Of Campaign On Business Kpis
5.2.1.3 Use Case #3: Need To Reach Audience In Remote Regions
5.2.2 TV Analytics: Evolution
5.2.3 Regulations
5.2.3.1 European Union General Data Protection Regulation (Gdpr)

6 TV Analytics Market, By TV Transmission Type
6.1 Introduction
6.2 Cable TV
6.2.1 Competition From Ott And Dth Service Providers To Drive The TV Analytics Market
6.3 Satellite TV/Direct-To-Home
6.3.1 Increasing Demand For Managing Customer Lifetime And Reducing Customer Churn Substantially To Drive The TV Analytics Market
6.4 Internet Protocol Television
6.4.1 Pricing Strategies And Agility Of Recommendation Engines To Spur The Demand For TV Analytics
6.5 Over-The-Top
6.5.1 Understanding The Demographics Of Viewers And Providing Them With Personalized Contents To Improve Arpu To Encourage Content Creators And Distributors To Integrate Analytics

7 TV Analytics Market, By Component
7.1 Introduction
7.2 Software
7.2.1 Increasing Demand For Cross-Platform Media To Track Audience Behavior Expected To Increase The Demand For TV Analytics Software
7.3 Services
7.3.1 Managed Services
7.3.1.1 Organizations Outsource Services To Gain Cost Advantages And Provide Clients On Time Delivery
7.3.2 Professional Services
7.3.2.1 Support And Maintenance
7.3.2.1.1 The Initial Need Of Support And Maintenance During Pre-Installation And Post Installation Triggers The Growth Of Support And Maintenance Services
7.3.2.2 Consulting
7.3.2.2.1 Consulting Services In The TV Analytics Market Is Poised To Grow At A Steady Speed, As Enterprises Are Realizing The Significance Of Analytics In Their Service.

8 TV Analytics Market, By Application
8.1 Introduction
8.2 Competitive Intelligence
8.2.1 Intensifying Competition Coupled With Dynamic Audience Demands To Drive The Demand For Competitive Intelligence
8.3 Churn Prevention And Behavior Analysis
8.3.1 Need For Optimizing Media Schedule And Retaining Audience To Drive The Demand For Churn Prevention And Behavior Analysis Application
8.4 Customer Lifetime Management
8.4.1 Focus On Improving Customer Relationship To Help The Growth Of Customer Lifetime Management Application
8.5 Campaign Management
8.5.1 Emerging Need To Engage Audience For A Longer Period To Improve The Demand For Campaign Management Application
8.6 Content Development
8.6.1 Changing Content Consumption Behavior To Drive The Demand For Content Development Application Worldwide
8.7 Audience Forecasting
8.7.1 Audience Forecasting To Have A Key Role In Making Investment Decisions To Drive Its Demand
8.8 Others
8.8.1 Impact Of Brands On Audience Is A Key Factor Driving Business Continuity

9 TV Analytics Market, By Deployment Model
9.1 Introduction
9.2 On-Premises
9.2.1 Prominence Of Cable TV To Drive On-Premises Deployment Of TV Analytics
9.3 Cloud
9.3.1 Focus On Improved Agility And Roi Is The Driving Factor For Cloud Adoption

10 TV Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 US Accounted For The Largest Market Size In The TV Analytics Market In North America
10.2.2 Canada
10.2.2.1 Canada Is Expected To Witness The Highest Growth Rate In The TV Analytics Market In North America
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Ott Trends In Uk Has Witnessed A Rapid Growth Due To The Proliferation Of Smartphones And Smart Tvs.
10.3.2 Germany
10.3.2.1 Germany Is Expected To Witness The Highest Growth Rate In The TV Analytics Market In Europe
10.3.3 Rest Of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Emergence Of Mobile Technologies, Cloud Computing, And Increased Automation Have Bolstered The Penetration Of TV Analytics Solutions In China
10.4.2 India
10.4.2.1 Indian Market Being Highly Fragmented Offers Unprecedented Opportunities For TV Analytics Vendors In The Country.
10.4.3 Singapore
10.4.3.1 The Growing Market For Ott In Singapore Is Expected To Trigger The Growth Of TV Analytics Market.
10.4.4 Australia And New Zealand
10.4.4.1 Smartphone Penetration And Increase Demand Of Video-On-Demand (Vod) Services Are Propelling The Growth Of TV Analytics Market.
10.4.5 Rest Of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.1.1 Brazil Accounted For The Largest Market Size In The TV Analytics Market In Latin America
10.5.2 Argentina
10.5.2.1 Argentina Is Expected To Witness The Highest Growth Rate In The TV Analytics Market In Latin America
10.5.3 Rest Of Latin America
10.6 Middle East And Africa
10.6.1 Middle East
10.6.1.1 The Growing Interest In The Global Content Is Expected To Open Opportunities For Global Ott Players And Other Streaming Service Providers Eventually Driving The Need For TV Analytics In The Middle East.
10.6.2 Africa
10.6.2.1 Affordable Internet Access Coupled With Rise In Digital Contents With Personalized Experience Are Major Driving Factors For The Adoption Of TV Analytics In Africa.

11 Competitive Landscape
11.1 Overview
11.2 Market Ranking
11.3 Competitive Scenario
11.3.1 New Product Launches And Enhancements
11.3.2 Partnerships, Collaborations, And Agreements
11.3.3 Mergers And Acquisitions

12 Company Profiles

• 605
• Admo.TV
• Alphonso
• Amazon Prime Video
• Amobee
• AnalyticOwl
• Blix
• Brightline
• Clarivoy
• Conviva
• DC Analytics
• Edgeware AB
• FourthWall Media
• Google (US)
• H-Tech
• HotStar
• IBM Corporation (US)
• Netflix
• Nielsen
• Parrot Analytics
• Realytics
• SambaTV
• Sorenson Media
• TvBeat
• Tvsquared
• Zapr Media Labs
• iQ Media
• iSpot.TV

For more information about this report visit https://www.researchandmarkets.com/research/gccwvm/tv_analytics?w=12

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