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MAGIC and ChainXChange Partnership Highlights Critical Link Between Technology and Retail

MAGIC Participants Receive Access to ChainXChange Education at Reduced Price

LAS VEGAS, Aug. 07, 2018 (GLOBE NEWSWIRE) -- Titans of the retail and fashion industries and trend-setters in the technology industry are set to cohabit the Mandalay Bay Convention Center August 13-15. UBM Fashion, organizers of the leading fashion marketplace branded MAGIC, and organizers of the ChainXChange experiential technology conference, have announced a partnership to help their respective communities identify the connections across these related industries. To this end, MAGIC attendees will receive specially discounted pricing to attend ChainXChange sessions.

/EIN News/ -- “As we all know, technology plays an increasingly vital role in the retail industry,” explained Mike Alic, Managing Director of UBM Fashion. “Giving MAGIC attendees the chance to participate in ChainXChange will allow them to see first-hand how cryptocurrencies, blockchain smart contracts, and artificial intelligence for marketing, customer service and more functions throughout the supply chain will affect fashion and retail in the coming decade.  MAGIC has a long history of fostering innovation, and we are happy that our visitors will have the opportunity to explore cutting-edge technologies at ChainXChange in the evening as a complement to the experience they’ll have at MAGIC exploring trends, discovering brands and retailers, networking and learning to build great fashion businesses.  We are also very happy to welcome two fascinating seminars within MAGIC created by the ChainXChange speaker faculty.”

MAGIC partner pricing for ChainXChange, with admittance after 3 p.m. daily so as not to conflict with the MAGIC show, is as follows: Monday pass: 195; Tuesday pass: 295; Wednesday pass: 195; 3-day pass: 497.50.

ChainXChange’s retail focus encompasses five themes:

Sustainability: technology which enables tracking of raw material procurement to ensure appropriate methods and channels were used.

Go-To-Market: in a marketplace where online retailers are growing in market share, how can technology assist retailers in remaining competitive.

Counterfeit Prevention: technology tracking which enables verification of authenticity.

Cryptocurrency: a method which may be widely adopted in the future that helps minimize or eliminate the issue with currency differentials in a global economy.

Security: blockchain enabled smart contracts and security measures which protect against fraud and data breach.

“The applications of cryptocurrencies and related technologies to the retail industry are staggering in their scope,” said ChainXChange organizer Al Rosario. “By bringing together some of the titans of retail with forward-thinkers in the technology world, we’ll be able to have a profound impact on how these platforms are leveraged as they mature and become more broadly accepted by the investment and financial communities. Providing an environment where these two groups can comingle and develop pathways forward to enable retailers to successfully leverage these powerful technologies has the potential to yield spectacular results for both industries.”

Learn more and register:



For more information please contact Ben Bloch at

ABOUT CHAINXCHANGE | ChainXChange is a three-day innovation, blockchain and artificial intelligence conference, with education, performances and participation from some of the top companies and minds in the world. The conference is organized by Block Ventures and the creators of XBV. To learn more and for the latest information, visit

About MAGIC | MAGIC is the most comprehensive fashion marketplace in the U.S. showcasing Women’s, Men’s and Children’s Apparel, Footwear, Accessories and Sourcing resources from around the world. Here you will find the latest in apparel, footwear, accessories, and manufacturing. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC fuels the business of fashion.

About UBM Fashion | UBM Fashion is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest information visit and

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