TopLine Federal Credit Union Receives Diamond Award for Outstanding Marketing and Business Development Achievements
MAPLE GROVE, Minn., April 25, 2018 (GLOBE NEWSWIRE) -- TopLine Federal Credit Union was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
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The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in 35 categories ranging from advertising and community events to financial education, social media and beyond.
TopLine won the Radio series category for its entry, entitled “I Have a Choice.” TopLine’s Radio Awareness Campaign was designed to promote the benefits of belonging to a credit union; encouraging consumers they have a choice on where and how they do their banking. The radio spots focused on being there for consumers every step of the way – from their “firsts” through their entire financial journey.
“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”
“We are honored to be recognized by CUNA Marketing & Business Development Council for credit union awareness efforts,” said Tom Smith, President and CEO, TopLine Federal Credit Union. “We are excited to continue to educate consumers about the benefits of using credit unions for their banking needs. TopLine, along with all credit unions, have a powerful and positive story to share and our radio efforts lend us the opportunity to bring greater awareness to the many benefits of belonging to a financial cooperative. We are proud to be recognized for our marketing creativity in delivering those messages, connecting with our community and communicating the credit union difference.”
Award winners were recognized at the council’s 25th annual conference held San Francisco, California. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of seven CUNA Councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota’s 13th largest, with assets of more than $415 million. Established in 1935, the not-for-profit cooperative offers a complete line of financial services, as well as auto and home insurance, from its five branch locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone, mobile app and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members. Visit us on our Facebook page at https://www.facebook.com/TopLineFederalCreditUnion.
CONTACT:
Vicki Roscoe Erickson
Vice President, Marketing & Communications, TopLine Federal Credit Union
President, TopLine Credit Union Foundation
verickson@toplinecu.com
763-391-0872
A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/737ff0e2-2590-470d-985b-1c83010865fb.
