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New York’s Leading Menswear Events - PROJECT and MRket Present Elevated FW’18 Collections, International Partnerships and First Ever Presentation at Men’s Fashion Week

/EIN News/ -- NEW YORK, Jan. 18, 2018 (GLOBE NEWSWIRE) -- Fresh off UBM Fashion’s announced partnership with the Council of Fashion Designers (CFDA) for 2018: PROJECT and MRket, debuting Fall/Winter ’18 menswear collections, will open Sunday, January 21st and run through Tuesday, January 23rd at the Javits Center, New York.

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Two of the industry's most established menswear shows PROJECT and MRket come together to provide an intimate buying experience ahead of New York Fashion Week: Men’s will feature apparel, footwear, and accessories brands from emerging, classic and contemporary brands. Balancing both the contemporary to directional, the event will showcase curated international neighborhoods bringing a global perspective to the New York show highlighting the UK, Italy and beyond.

“2018 is going to be a monumental year for UBM Fashion’s men’s brands. Leading with the CFDA partnership PROJECT Men’s visibility will be felt on and off the trade show floor,” says Tommy Fazio, Men’s Fashion Director, UBM Fashion. “Now, it is more important than ever to continue to cultivate the strong and emerging menswear brands on the US and global scale and we are excited to announce that PROJECT will present a preview of brands during NYFW:M this February.”

Amongst new and buzzy initiatives this season, Scandinavian MAN will launch a curated destination of visionary Scandinavian brands in partnership with PROJECT which includes brands CDLP, Project Twlv, Fillipa K and Sands Copenhagen to name a few. The destination will also feature live storytelling, immersive photography and the discovery of international brands in a shop-able lounge. Extending the Scandinavian partnership, Volvo joins PROJECT New York providing VIP retailers and media with car service to and from the show in the automobile maker’s premium XC90 SUVs.

The Foundry, a new neighborhood dedicated to the modern gentleman’s cultured point of view and aesthetic will exhibit a tasteful assortment of refined men’s apparel, purposeful objects, male grooming items, and inspiring home goods. Debut brands will include Beltology, Daines & Hathaway, and Stolen Riches. The Foundry will continue its presence at the PROJECT Las Vegas show.

Elevated environment The TENTS will present a number of new talent including FRAME, State Bags, KJUS, Troubadour and M. Singer and inspiring collections from Faherty, Gilded Age, Res Ipsa, and Vince.

MRket will be showcasing neighborhood destinations including: Brits in New York highlighting the best in British menswear, handmade footwear, and sartorial furnishings from Alan Paine Knitwear, Barbour, Alfred Sargent, Fox Umbrella and Chrysalis. And Made in Italy; the largest representation of Italian menswear at any US trade fair from heritage Italian labels: Alfredo Rifugio Napoli, Eyelet Milano, Filippo De Laurentiis, Luciano Moresco and more.

PROJECT Sole, New York’s only men’s contemporary footwear platform will fuse a carefully merchandised section that will boast a roster of ever-expanding list of brands including Johnston & Murphy, Kenneth Cole, Lucchese, R.E. Tricker, Right Bank Shoe Co. and Trask.

Additional highlights of the show include:

  • The EDIT; an essential presentation that proves style is how you wear it. The EDIT will feature 16 curated looks by Tommy Fazio, Men’s Fashion Director at UBM Fashion pulling from across PROJECT’s new and noteworthy brands.
     
  • MOVE; a full lifestyle evolution that highlights not only activewear, but also those brands that use performance as the core of their mission statements.
     
  • BLUE@PROJECT; the industry's premier destination for premium denim brands that celebrate organize and deconstructed denim and product. Brands include; 7 for all Mankind, DL1961 Premium Denim, Rock Revival, Paige, Mavi and among others.
     
  • UBM Fashion continues to develop educational initiatives integrating its partnership with Fashion Snoops through a Presentation of FW 18/19 trends by Michael Fisher, VP | Creative Director of Fashion Snoops on Monday, January 22nd from 11am – 12pm in the Scandinavian MAN Lounge.
     
  • In partnership with The Doneger Group, PROJECT presents What Men Want: Lifestyle & Shopper Insights to Boost Menswear, a presentation hosted by Roberto Ramos, Senior VP of Strategy of The Doneger Group with a Q&A to follow. Ramos will dive into lifestyle shifts, style preferences, as well as opportunities and recommendations for product development, branding and marketing with exclusive survey results at 2pm on Monday, January 22nd in the Scandinavian MAN Lounge.
     
  • The #BloggerProject presented by Marcus Troy is a curated content experience that bridges the gap between digital influencers and brands. Live content is shot directly from the show floor connecting brands from PROJECT THE TENTS and MRket with the top menswear influencers including Denny Balmaceda, Jeremy Mitchell, Eli Infante, and CAM H Kirk. Show-goers can head over to the Blogger Lounge on any day and get a picture taken by Naskademini in the photo studio.  

A complete brand list is viewable along with a full schedule of events and other initiatives can be found here.

The first ever PROJECT Presentation will be held at Skylight Modern on Monday, February 5th at 3pm. The presentation will showcase collections by M. Singer, and Michael Bastian with additional designers to be announced. PROJECT will also continue their partnership with New York Men’s Day at Dune Studio with presentations by Twenty Metric Ton, Selected Homme, MX Paris, Eden of Park, Raleigh Denim, and more that same day.

Please use the following link to download a hi-res image of the show: https://we.tl/0MhcTkeYBE

@projectshow |  #ProjectNY | @mrketshow  

About MRket | MRket is a global fashion trade show representing the best collections in men’s clothing, sportswear footwear and accessories from the United States, Canada and abroad. MRket is the only show in North America to spotlight international groups such as Made in Italy and UK Design as well as curated brands sections: Vanguards Gallery and Modern Prep. The best men’s stores in North America and over 47 countries attend MRket because it is a serious writing, networking and press event. 

About PROJECT | Held bi-annually in New York and Las Vegas, PROJECT is the world’s preeminent contemporary fashion trade event, encompassing men’s, women’s, accessories and footwear brands within PROJECT Vegas, PROJECT Women’s, THE TENTS, PROJECT New York and PROJECT SOLE New York. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com. For the latest, go to: www.mrketshow.com | http://www.ubmfashion.com/shows/projectny

About UBM Fashion | Uniting the most influential fashion retail decision makers and the world’s top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its comprehensive marketplaces in New York (NY Men’s and Women’s) and Las Vegas (MAGIC).  UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products.

Press Contact: PR Consulting | Jesse Smiley | jsmiley@prconsulting.net  

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7fe73d6c-f086-42a0-b324-f2a4f122710d

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