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Nissan dealers welcome Star Wars-themed Augmented Reality Experience to demonstrate advanced technologies

Beginning in December, visitors to Nissan dealership showrooms nationwide can play with Nissan's new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens.Click here for high-resolution version

/ -- NASHVILLE, TN--(Marketwired - November 28, 2017) -

  • "See the Unseen" experience debuts in Nissan dealerships in early December
  • Nissan Intelligent Mobility Technologies demonstrated by Star Wars characters from Star Wars: The Last Jedi using Augmented Reality
  • Rogue, Maxima and TITAN featured in this unique demonstration

Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms nationwide can play with Nissan's new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens.

Nissan dealers across the country soon will showcase an augmented reality experience called "See the Unseen," featuring digital droids, stormtroopers and other popular iconography from the upcoming Lucasfilm movie Star Wars: The Last Jedi, in theaters December 15th. It all comes to life in Nissan showrooms nationwide in December as an interactive tool for educating customers on Nissan's Intelligent Mobility technologies.

"In our collaboration with Lucasfilm's Star Wars: The Last Jedi, we have brought 'Retail Theater' to Nissan showrooms and found exciting ways to engage customers with a new world of technology," said Jeremy Tucker, vice president of Marketing for Nissan North America. "While the competition is focused on Santa Claus and red bows this holiday season, we are filling our dealerships with stormtroopers, Virtual Reality and the new Augmented Reality Experience, making the Nissan shopping experience much more fun, engaging and educational."

Once inside the showroom, customers can use a specially prepared augmented reality device to select a Nissan Rogue, Maxima and TITAN and activate the experience. Nissan Intelligent Mobility safety- and driving assistance-related technologies, including ProPILOT Assist, Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert and Intelligent Around View Monitor, are all part of the experience. As each technology is selected, Star Wars characters appear to help visually demonstrate the technologies that are otherwise invisible to the naked eye.

"Driver assist technologies can seem like fantasy to consumers and can be intimidating to those who are unfamiliar. With the help of the beloved characters from Star Wars and the 'See the Unseen' augmented reality technology, we are able to explain Nissan Intelligent Mobility in a way that is relatable and fun," said Tucker.

To learn more about Nissan Intelligent Mobility visit

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at and, or visit the U.S. media sites and

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34 percent stake in Mitsubishi Motors, which became the third member of the Alliance -- a grouping with combined annual sales of almost 10 million units a year.

For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

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Jeannie Whited
Nissan Corporate Communications