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Influenster 2017 Reviewers' Choice Awards: Best In Beauty Winners Have Been Revealed

Influenster 2017 Reviewers' Choice Awards: Best In BeautyClick here for high-resolution version

/ -- NEW YORK, NY--(Marketwired - October 09, 2017) - Influenster, the product discovery and reviews platform, announced the winners of the Influenster 2017 Reviewers' Choice Awards: Best In Beauty today. The 70 winners were selected based on the analysis of over thirteen million organic reviews, ratings, photos, questions and answers left by members over the past twelve months. With no editors or experts to select the winners, this awards program is solely by the people, for the people, in determining the best in beauty.

"Since Influenster is a data-driven insights platform with over one million reviews generated each month, our focus on organic review activity to reveal the winners is a celebration of the power of online peer-to-peer recommendations in shaping the beauty industry," said Elizabeth Scherle, Co-Founder and President of Influenster.

Due to the surge of indie and natural beauty brands launched in the market over the past year, new award categories were created to recognize this fast-growing area of beauty. On Influenster, indie beauty experienced a 269% content growth that far outpaced that of luxury, drugstore and natural beauty. Complexion multitaskers (such as tinted moisturizers, BB creams and CC creams) showed the lowest growth in the category of face makeup, while highlighters and contouring kits both grew over 300% in terms of user-generated content. Best K-Beauty Skincare Product was also included in the mix as Korean beauty has transformed from fad to fixture in the US over the past year. Also, Best Men's Grooming Brand is a new addition to be inclusive of the $50BN male grooming industry.

Here are the winners of the Influenster 2017 Reviewers' Choice Awards: Best in Beauty:

Best Makeup Brush   wet n wild Crease Brush
Best Makeup Sponge   Real Techniques Miracle Complexion Sponge
Best Luxury Liquid Eyeliner   Kat Von D Tattoo Liner
Best Drugstore Gel Eyeliner   Maybelline Eyestudio® Lasting Drama® Gel Eyeliner
Best Indie Gel Eyeliner   ColourPop Swerve Crème Gel Eyeliner Pencil
Best Luxury Face Primer   Benefit Cosmetics The POREfessional Face Primer
Best Drugstore Face Primer   e.l.f. Cosmetics Mineral Infused Face Primer
Best Luxury Foundation For Oily Skin   Estée Lauder Double Wear Stay-In-Place Foundation
Best Luxury No-Makeup Foundation   Too Faced Born This Way Foundation
Best Drugstore Foundation For Oily Skin   Maybelline Fit Me® Matte + Poreless Foundation
Best Drugstore No-Makeup Foundation   L'Oréal Paris Infallible Pro-Matte Foundation
Best Luxury Mascara   Too Faced Better Than Sex Mascara
Best Drugstore Mascara   COVERGIRL LashBlast Volume Mascara
Best Luxury Eyeshadow Palette   Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette
Best Drugstore Eyeshadow Palette   COVERGIRL TruNaked Eyeshadow Palettes
Best Indie Eyeshadow Palette   Morphe Brushes 35OM - 35 Color Matte Nature Glow Eyeshadow Palette
Best Luxury Matte Lipstick   SEPHORA COLLECTION Cream Lip Stain
Longest-Lasting Luxury Lipstick   Kat Von D Everlasting Liquid Lipstick
Best Drugstore Matte Lipstick   Milani Amore Matte Lip Crème
Longest-Lasting Drugstore Lipstick   NYX Soft Matte Lip Cream
Best Indie Matte Lipstick   Jeffree Star Velour Liquid Lipstick
Longest-Lasting Indie Lipstick   BITE Beauty Amuse Bouche Lipstick Collection
Best Color Corrector   Urban Decay Naked Skin Color Correcting Fluid
Best Luxury Contouring Kit   Anastasia Beverly Hills The Original Contour Kit
Best Drugstore Contouring Kit   wet n wild MegaGlo™ Contouring Palette
Best Luxury Concealer   tarte Shape Tape Contour Concealer
Best Drugstore Concealer   Maybelline Instant Age Rewind® Eraser Dark Circles Treatment Concealer
Best Indie Concealer   ColourPop No Filter Concealer
Best Luxury Brow Product   Anastasia Beverly Hills DIPBROW® Pomade
Best Drugstore Brow Product   NYX Micro Brow Pencil
Best Indie Brow Product   ColourPop Precision Brow Pencil
Best Luxury Highlighting Product   BECCA Shimmering Skin Perfector® Pressed Highlighter
Best Drugstore Highlighting Product   wet n wild MegaGlo™ Highlighting Powder
Best Indie Highlighting Product   Jeffree Star Skin Frost
Best Luxury Bronzer   Benefit Cosmetics Hoola Matte Bronzer
Best Drugstore Bronzer   Physicians Formula Butter Bronzer Murumuru Butter Bronzer
Best Luxury Lip Balm   Fresh® Sugar Tinted Lip Treatment Sunscreen SPF 15
Best Drugstore Lip Balm   Burt's Bees® Beeswax Lip Balm
Best Luxury Face Moisturizer   Origins GinZing™ Energy-Boosting Gel Moisturizer
Best Drugstore Face Moisturizer   Olay Complete Lotion All Day Moisturizer with SPF 15 for Normal Skin
Best Acne Treatment   SheaMoisture African Black Soap Clear & Balance Problem Skin Facial System
Best Face Cleanser   Bioré Deep Pore Charcoal Cleanser
Best Hair Mask   It's a 10 Miracle Hair Mask
Best Luxury Anti Aging Face Product   dr. brandt® microdermabrasion age defying exfoliator
Best Drugstore Anti Aging Face Product   L'Oréal Paris RevitaLift Anti-Wrinkle + Firming Day Cream SPF 18
Best Luxury Face Mask   GLAMGLOW SUPERMUD® Clearing Treatment
Best Drugstore Face Mask   L'Oréal Paris Detox & Brighten Pure-Clay Mask
Best Indie Face Mask   LUSH Mask of Magnaminty
Best Luxury Makeup Remover   Clinique Take The Day Off™ Cleansing Balm
Best Drugstore Makeup Remover   Neutrogena® Makeup Remover Cleansing Towelettes
Best Deodorant   Dove® Advanced Care Nourished Beauty Antiperspirant
Best Facial Peel   SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads
Best Facial SPF   tarte tarteguard 30 sunscreen lotion Broad Spectrum SPF 30
Best Eye Cream   Bobbi Brown Hydrating Eye Cream
Best At-Home Hair Color   Revlon ColorSilk Beautiful Color™
Best Dry Shampoo   Batiste™ Dry Shampoo
Best Luxury Shampoo   Moroccanoil Hydrating Shampoo
Best Drugstore Shampoo   TRESemmé Moisture Rich Shampoo
Best Luxury Conditioner   DevaCurl One Condition™ Original Daily Cream Conditioner
Best Drugstore Conditioner   Pantene Pro-V Daily Moisture Renewal Conditioner
Best Indie Makeup Brand   ColourPop
Best Natural Makeup Brand   Josie Maran
Best Indie Haircare Brand   amika
Best Natural Haircare Brand   OGX®
Best Indie Skincare Brand   Sunday Riley
Best Natural Skincare Brand   LUSH
Best Men's Grooming Brand   Gillette
Best K-Beauty Skincare Product   LANEIGE Water Sleeping Mask
Best New Drugstore Product of 2017   eos® evolution of smooth® Visibly Soft Honey Apple Lip Balm Sphere
Best New Luxury Product of 2017   stila Magnificent Metals Glitter & Glow Liquid Eye Shadow

About Influenster
Influenster is a product discovery and reviews platform that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

The Influenster community of four million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster's reviews platform, over 19 million reviews have been created on more than two million products, with an additional one million reviews generated each month.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information or to become a member, visit:

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