STARS to strand CEOs on mountaintop for CEO Rescue in the Rockies fundraiser
Alberta-based CEOs hope to raise $400,000 for STARS in exchange for mountaintop rescueMedia Advisory & Photo Op
/EINPresswire.com/ -- CALGARY, ALBERTA--(Marketwired - Sep 21, 2017) -
| WHAT: | On Friday, September 29, the annual CEO Rescue in the Rockies for STARS fundraiser will return for its sixth year. This event will feature four prominent Alberta-based CEOs, from both Calgary and Edmonton, being airlifted by STARS air ambulance to a remote wilderness location where they will attempt to collect donations. Armed with their cell phone, wit and determination, each CEO will trade their typical business attire for a flight suit and spend the day conquering challenges until they reach a fundraising goal of $100,000 (per company). Only then can a CEO be 'rescued' by STARS from the mountaintop. |
| WHO: | David Harris, President & CEO, AltaGas |
| Tim Harvie, President & CEO, Southbow Farming | |
| Mark McNeill, President and CEO, Stream-Flo Industries Ltd. and Master Flo Valve Inc. | |
| Quinn Holtby, Founder, President & CEO, Katch Kan | |
| Andrea Robertson, President and CEO, STARS | |
| Gurpreet Lail, Executive Director, Alberta, STARS | |
| WHEN: | Friday, September 29, 2017 |
| 9:30 - 9:55 a.m. - CEOs available for interviews at the Peace Bridge helipad prior to liftoff. | |
| 10:10 a.m. - Skids up, CEOs flown to mystery site in Kananaskis Country and challenge begins. | |
| 3:45 p.m. - CEOs return from mountaintop and available for interviews at the Peace Bridge helipad to discuss their experience in the wilderness and challenges completed. | |
| 5 - 9 p.m. - Post-rescue gala at Hotel Arts. | |
| WHERE: | There will be two interview and photo opportunities for media pre and post-CEO challenge. |
| Peace Bridge Helipad, Calgary, Alberta | |
| 7th St SW, north of 1 Avenue SW | |
| *PHOTO OP: | 10 a.m. - Witness influential CEOs as they are prepped by STARS crew and transported to the remote site via helicopter. |
| 3:30 p.m. - Watch as the CEOs return from this day-long event via STARS helicopter. |
STARS provides specialized emergency medical care and transportation for critically ill and injured patients. Our physicians, nurses, paramedics and pilots work with a team of dedicated support staff and community partners to save lives. STARS has bases in Calgary, Edmonton, Grande Prairie, Regina, Saskatoon and Winnipeg.
Angela Cabucos
Brookline Public Relations, Inc.
403-560-4157
acabucos@brooklinepr.com
STARS Media Line:
1-866-966-8277
mediainfo@stars.ca
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