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adidas Sport eyewear Launches Two New Active Lifestyle Frames

beyonder and wayfinder perfectly blend everyday style with performance

/EIN News/ -- LINZ, Austria, Sept. 12, 2017 (GLOBE NEWSWIRE) -- adidas Sport eyewear, ( maker of stylish, performance sunglasses and goggles for the active lifestyle, today unveiled two new frames designed for both casual and performance athletes who want a single pair of sunglasses able to do it all.

adidas Sport eyewear - beyonder
adidas Sport eyewear - beyonder

adidas Sport eyewear - wayfinder
adidas Sport eyewear - wayfinder

Photos accompanying this announcement are available at

Blending design with understated technology, the women’s beyonder and men’s wayfinder blur the line between performance and lifestyle, offering eyewear for those who require functional fashion. These featherweight sunglasses are ideal for running and outdoor workouts, but also look great on your way to the office or a weekend event.

The beyonder and wayfinder feature titanium hinges, adjustable, double-snap nose pads and gripper inside temples to ensure a comfortable and stable fit. The frames are made of adidas Sport eyewear’s proprietary SPX®, a lightweight and durable material that won’t stretch over time.

The new additions to the adidas Sport eyewear (aSe) Sport Essentials line are available in various colorways and a wide assortment of polycarbonate lenses, including polarized, aSe’s own Light Stabilizing Technology (LSTTM) which improves color perception and high-contrast vision for running, cycling and other activities that take you in and out of shaded areas. Options also include VARiO-tuned lenses that automatically turn from crystal clear to dark in seconds, making you ready for any change in the weather and great for those who start before the sun or end late. 

Create your journey with various color options to match your gear from head to toe. Don't just step outside but make an impact during or after your workout, with perfect vision under all circumstances. The frames of the beyonder and wayfinder are prescription-ready, with direct in-frame glazing or clip-in inserts to accommodate all vision abilities.

beyonder - Mixing fashion and sport all into one great looking pair of shades. Tailored to fit the female head shape, the sleek style begs to explore new grounds – anytime, anywhere. Designed for the versatile female athlete who wants to look sharp throughout the day. Starting at $99.

wayfinder - A balanced fusion of timeless design and performance technology. With a minimalistic and highly reduced approach, with the wayfinder you only carry what's necessary and highlight your sports-inspired lifestyle with a distinguished statement. Starting at $99.

About adidas AG
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the Group employs more than 60,000 people across the globe and generated sales of € 19 billion in 2016.


Media Contact:
Matt Bennett

Distribution channels: Beauty & Hair Care, Retail

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