NEW YORK, Dec. 07, 2016 (GLOBE NEWSWIRE) -- Gift giving creates a unique bond between people when done right. But the truth is that it is getting harder and harder to find amazing gifts for the people on our holiday shopping lists. Now GiftAdvisor is making gift giving as easy as finding something to watch on your favorite streaming site. This easy to use online resource is bringing the magic back to gift giving.

A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5e746fc6-49c1-4128-886d-147b1a294ad3

Gift giving, a uniquely human phenomenon, has helped us forge new friendships and strengthen relationships with those we are close with for centuries. Don’t let your busy schedule deter the fabulous gift giver that you know you are. GiftAdvisor will curate and recommend creative gift ideas that match with the interests of those on your shopping list so that you can be the hero of the holidays without having to step foot in a store.

Using a combination of editorial sourcing and collaborative filtering, the GiftAdvisor editorial team connects you with high-quality, unique and uncommon gifts. By liking gift ideas and building gift lists, GiftAdvisor learns like your favorite streaming site and becomes smarter about curating for your specific taste profile over time. How? GiftAdvisor’s technology looks for patterns and recommends gifts based on what other similar users have found and enjoyed.

GiftAdvisor connects creative brands and makers with creative gift givers to ensure an eclectic mix of unforgettable gifts while bringing a much-needed spark back to holiday shopping. Know of an amazing gift, shop or brand? GiftAdvisor also makes it easy for you to make suggestions so that we can build the ultimate gift giving resource together.

Have someone on your list who has everything, needs nothing, and refuses to drop any hints? Of course, everyone does! GiftAdvisor can help, offering ‘Adventure Gifts’ or other once in a lifetime experiences and one-of-a-kind gifts that will surely please any Grinch!

Getting started is simple; create a profile on GiftAdvisor and begin discovering the best gift ideas in the world!

About GiftAdvisor:

Nashua, New Hampshire based GiftAdvisor was created in 2016 to keep the power of thoughtful and meaningful gift giving alive. An editorial resource for the gift inspired and the gift stumped to quickly connect with the best gift ideas and advice for every occasion, interest and relationship in one place, GiftAdvisor is also a marketplace where artisans, start-ups, and unique brands can gain exposure and reach a specific audience that is ready to make a purchase.

Driven by a gift recommendation engine that uses similar learning technology as music and movie sites, and a quickly expanding content, social media and PR program, GiftAdvisor’s objective is to help small brands become profitable businesses and to connect creative gift ideas with creative gift givers through a curated and easy to navigate experience.

Media Contact 
Dana Holmes
(603)823-3300
press@giftadvisor.com