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#DataQuality Webinar: Melissa Data Offers Techniques to Streamline Cleansing of Any Data Type

/ -- Cleansing Rules are Uniquely Combined into a Single Tool Optimized for Pentaho Data Integration

RANCHO SANTA MARGARITA, CA--(Marketwired - December 06, 2016) -

A recent survey found that data scientists spend 60 percent of their time cleansing and organizing data. And, it's the least enjoyable part of their job.

Data professionals can instead be empowered to cleanse any type of data, programmatically, with just a click, using a new Cleanser component for Pentaho Data Integration (PDI). Demonstrated in a free webinar presented by Melissa Data, a leading provider of global contact data quality and address management solutions, the Cleanser component collects six powerful cleansing operations into one tool. Combine any or all of the six operations including: casing, punctuation, abbreviation, search and replace, expressions and regex, and save operations (simple or complex) for future projects.

The webinar will be led by Melissa Data's Meelad Vahdat, data quality analyst. Vahdat will walk attendees through a live demo and real-world implementation examples to demonstrate the Cleanser component's ease-of-use and customization capabilities.

Join this webinar and learn how to:

  • Build data cleansing scripts for data suffering from a wide range of errors and inconsistencies
  • Create rules (triggering) to standardize data when expressions come out true
  • Validate data using your own terms and functions and apply operations to different use cases

Thursday, December 15, 2016 from 2:00 PM to 3:00 PM EST

Click here to register and add this free online event to your calendar.

Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations capture and maintain international customer contact data at the point of entry, ensuring accurate, enterprise-wide customer information. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data validation software and services. For more information or free product trials, visit or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

Greg Brown
Vice President, Marketing
Melissa Data
(800) 635-4772 x1130

Jackie Zerbst
MPowered Public Relations
(714) 998-3448