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Honda Named Title Sponsor Of 2017 NHL All-Star Game In Los Angeles, Expands Commitment As The Official Vehicle Of The NHL

MVP of 2017 Honda NHL® All-Star Game to Win All-New 2017 Honda Ridgeline Pickup Truck

Honda and the National Hockey League (NHL) announced today that the automaker will serve as the title sponsor of the 2017 NHL® All-Star Game in Los Angeles. The announcement was made today at the Los Angeles Auto Show with a special appearance by NHL icon Wayne Gretzky and the unveiling of a custom-wrapped 2017 Honda NHL® All-Star Ridgeline. Honda will present a new 2017 Ridgeline truck to the most valuable player of the 2017 Honda NHL® All-Star Game on Sunday, Jan. 29 at the Staples Center.

"Honda shares a love for the game of hockey with millions of fans around the world, and we are pleased to support the effort to host this ultimate showcase of the NHL and its incredibly talented players in our backyard," said Jeff Conrad, Honda's Senior Vice President & General Manager. "We look forward to working with the NHL to create some fun for fans throughout the 2017 All-Star Weekend including the intersection of Hockey and Hollywood that will be arriving at LA Live the last weekend of January."

Honda will award the MVP of the 2017 NHL All-Star Game with an all-new 2017 Honda Ridgeline pickup truck at the conclusion of the game. To help celebrate the event, Honda will showcase a custom-wrapped 2017 Honda Ridgeline truck replete with the All-Star Game logo at the 2016 Los Angeles Auto Show, running Nov. 18-27 at the Los Angeles Convention Center. Attendees at the auto show will be able to take a photo with the "MVP Ridgeline" at the Honda booth.

Honda's presence during the 2017 NHL All-Star festivities in Los Angeles also will include serving as a sponsor of one of the skills in the 2017 NHL All-Star Skills Competition™ on Saturday, Jan. 28, where the greatest players in the League will face off in a series of on-ice contests. NHL All-Stars will show off their best moves in the Honda NHL Breakaway Challenge™ with the winner determined by fan vote.

"The 2017 NHL All-Star Weekend marks Honda's third straight year as title sponsor and demonstrates their commitment to hockey fans – both in Southern California and across North America," said Brian Jennings, NHL Executive Vice President and Chief Branding Officer. "Honda shares our goal to make each All-Star Weekend more entertaining than the last, and are amazing partners in the continued growth and success of the NHL."

Gretzky, the NHL's all-time leader in goals (894), assists (1,963) and points (2,857) as well as numerous other records, currently serves as the official Centennial Ambassador of the NHL's year-long celebration of its Centennial in 2017. He will make appearances at various events throughout the calendar year as the league marks 100 years of the NHL, including the 2017 NHL All-Star festivities in Los Angeles.

"The NHL All-Star Game and the NHL All-Star Skills Competition are the greatest showcases of hockey talent in the world and I'm excited to have the game and fan events in my home of Los Angeles," said Gretzky.  "With the Honda Ridgeline truck going to the most valuable player, I'm tempted to wear number 99 to win the award."

Honda is celebrating nine years as the Official Vehicle of the National Hockey League, and will support the NHL throughout the 2016-017 season as the exclusive automotive partnership of the NHL. Honda's award-winning vehicles, including the all-new 2017 Honda Ridgeline pickup truck, Pilot SUV and CR-V crossover, will be featured at key events including NHL Centennial Classic™, NHL Winter Classic®, NHL® All-Star Weekend, NHL Heritage Classic™, NHL Stadium Series™, NHL Awards™, and NHL Draft™, as well as throughout the Stanley Cup® Playoffs and Stanley Cup® Final.

The 2017 NHL All-Star festivities in Los Angeles include the NHL All-Star Skills Competition™ Saturday, Jan. 28 and the NHL® All-Star Game will be on Sunday, Jan. 29 at Staples Center. Additionally, a special ceremony set for Friday, Jan. 27 in Los Angeles will feature the unveiling of the 100 Greatest NHL Players that played from 1967 to present, an important part of the NHL's year-long Centennial celebrations announced in September. The Los Angeles Convention Center, located next to STAPLES Center, will host the 2017 NHL Fan Fair™, the official fan festival of the All-Star celebration.  For more information, visit NHL.com or follow the official hashtag #NHLAllStar on Twitter and Facebook.

About the 2017 Honda Ridgeline: Official Vehicle of the 2017 Honda NHL All-Star Game The all-new Honda Ridgeline, now available at Honda dealerships nationwide, builds on the unique and still industry-exclusive features that debuted in the award-winning first-generation Ridgeline in 2005. With superior on-road manners and a spacious, flexible interior — the 2017 Ridgeline adds a truck bed audio system to the already industry-first In-Bed Trunk® and Dual-Action Tailgate. Ridgeline joins an expanded lineup of innovative Honda light-truck models, including the HR-V crossover, the CR-V and Pilot SUVs and the Odyssey minivan.

The Ridgeline was developed by Honda R&D Americas in Ohio and California, and is produced exclusively at Honda's Lincoln, Alabama, auto and engine plant, alongside the Pilot and Odyssey.

About Honda Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, Ridgeline pickup truck and the Odyssey minivan. 

Honda has been producing automobiles in America for more than 30 years and currently operates 19 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About the NHL The National Hockey League (NHL®), founded in 1917, will celebrate its Centennial anniversary in 2017. The year-long celebration will pay tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League will also celebrate 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 30 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey's most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.

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NHL, the NHL Shield, Stanley Cup and the word mark NHL Winter Classic are registered trademarks and the NHL All-Star logo, NHL All-Star Skills Competition name and logo, NHL Breakaway Challenge, NHL Fan Fair name and logo, Hockey Fights Cancer, NHL Face-Off, the NHL Winter Classic logo, NHL Heritage Classic name and logo, NHL Stadium Series name and logo, NHL Awards name and logo, and NHL Draft name and logo are trademarks of the National Hockey League.  © NHL 2016. All Rights Reserved.

For more information: Honda: James Jenkins (Torrance), 310-783-3163, james_jenkins@ahm.honda.com Honda: Alyssa Dominguez (Torrance), 562-533-1494, alyssa@awapr.com NHL: Nirva Milord, 212-789-2123, nmilord@nhl.com

Distribution channels: Automotive Industry


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