TAMPA, FL--(Marketwired - November 17, 2016) - LAID BRAND (www.laidbrand.com), the leader in pheromone-enriched hair care, is launching three new products featuring Pherottraction™ Technology, a specially formulated blend of six sense-stimulating pheromones to protect and hydrate hair at the scalp, as well as enhance a woman's senses and trigger a positive social response.

LAID BRAND's innovative styling tools include the 'Straight 2 Kinky Multi-Purpose' Leave-In Conditioner, which provides thermal protection and controls frizz, the 'Fill Me Up' Texture Spray adds definition, volume and flexibility and the 'Rockin' Multi-Purpose Oil' repairs heat-damaged hair and creates immediate shine and conditioning and can be used on wet and dry hair. Each product is cruelty-free, works for all different hair types and is free of sulfate and parabens.

CEO Adam Rauch and veteran celebrity hairstylist, David L. Hensley developed LAID BRAND's unique Pherottraction™ Technology in a Northern California lab over a period of three years, studying pheromones in men and women, what makes them feel most confident, and understanding the maximum radius that the product reaches to have an effect -- about 10 ft.

"My experience working with different clients has shown me that people just want to feel good when they leave my chair," said Hensley. "The inspiration for LAID came from the need to give people the option to bring a high-end salon experience home with them and help them look and feel their absolute best."

LAID BRAND products retail for $24.99 and are available in select salons across the U.S. and online at www.laidbrand.com.

About LAID BRAND

CEO Adam Rauch and celebrity hairstylist David L. Hensley founded LAID BRAND, the leader in pheromone-enriched hair care, in 2012. Their salon-grade hair products contain Pherottraction™ Technology, a blend of six sense-stimulating pheromones designed to enhance a woman's senses and create attraction. LAID BRAND's product line includes the 'Straight 2 Kinky Multi-Purpose' Leave-In Conditioner, 'Fill Me Up' Texture Spray and 'Rockin' Multi-Purpose Oil'.

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