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Energy Focus, Inc. Appoints Wayne Steinhoff as Chief Revenue Officer

Proven LED Lighting Sales Leader To Fuel Company Expansion and Drive Revenue Growth

SOLON, Ohio, Sept. 12, 2016 (GLOBE NEWSWIRE) -- Energy Focus, Inc. (NASDAQ:EFOI), a leader in LED lighting technologies, today announced the appointment of Wayne Steinhoff as its Chief Revenue Officer.  Steinhoff, with extensive leadership experience in lighting from venture capital-funded LED lighting startups to business units totaling $660 million in annual sales, will be responsible for overseeing the company’s sales, business development and customer service operations. He will be an integral part of the team to spearhead the company’s entrance into additional LED lighting market segments, verticals and international markets.

Wayne Steinhoff

/EIN News/ -- A photo accompanying this announcement is available at

“We are thrilled to have Wayne join us at a time when LED lighting adoption in the enterprise market is accelerating and when our commercial sales are becoming a significant component of our total sales,” said James Tu, Executive Chairman, President and Chief Executive Officer of Energy Focus. “Wayne is a highly accomplished and respected leader in the global LED lighting industry with a proven history in building world-class teams and pursuing absolute excellence for sales organizations. With Wayne’s expertise, experience and market knowledge, we look forward to strengthening sales, expanding geographic presence, and further elevating the company’s exceptional level of customer service.”  

Steinhoff forged his lighting career at Osram Sylvania. After progressing through a number of sales, marketing and strategic planning roles, he went on to become a member of the senior executive management team, where he held the positions of Global Vice President of Sales & Marketing – Precision Materials & Components Division, President of Osram Sylvania Canada, and Vice President & General Manager of three separate divisions – including the LED Lighting business. He then joined Fawoo LED Technology as North America President & CEO, followed by his appointment as President & CEO of Alternative Lighting Technologies. Most recently, Steinhoff was Principal at GPL Group, where he consulted primarily for LED lighting companies and financial firms that were investing in or acquiring LED lighting companies.

“I am elated to join Energy Focus,” Steinhoff said. “The company’s outstanding team, industry-leading product portfolio, innovative approach to market, robust strategic plan, and commitment to extraordinary growth demonstrate that Energy Focus has the potential to become one of the most impactful companies in the world in energy efficiency, sustainability, and health and well-being. I very much look forward to contributing to achieving the company’s mission and its growth goals.”

Steinhoff is a graduate of The Ohio State University with a Bachelor of Science in Business Administration, and of the Babson College Consortium for Executive Development program.

About Energy Focus, Inc.

Energy Focus, Inc. is a leading provider of energy efficient LED lighting products and a developer of energy efficient lighting technology. Our LED Lighting products provide energy savings, aesthetics, safety and maintenance cost benefits over conventional lighting. Our long-standing relationship with the U.S. Government continues to enable us to provide energy efficient LED lighting products to the U.S. Navy and the Military Sealift Command fleets. Customers include national, state and local U.S. government agencies as well as Fortune 500 companies and many other commercial and industrial clients. World headquarters are located in Solon, Ohio with additional offices in Washington, D.C., New York City and Taiwan. For more information, see our web site at

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