Ad Tech Veteran Joins Mobile Programmatic Platform to Lead New Marketing Initiatives

/EINPresswire.com/ -- NEW YORK, NY -- (Marketwired) -- 06/09/16 -- Ubimo, the leading self-service mobile programmatic platform, announced today the expansion of its New York team with the appointment of Sarah Calkin Ward as Senior Director of Marketing. Sarah will champion Ubimo's market positioning, communications, and go-to-market efforts.

Sarah joins Ubimo with almost two decades of experience in the ad tech and research industries. Most recently Sarah lead Product Marketing at programmatic creative company Spongecell, where she managed the successful global launch of its technology platform, as well as its new creative releases. Prior to returning to ad tech, Sarah had spent 12 years at research company Nielsen, working across digital, product leadership, and ad effectiveness divisions.

"Sarah's extensive experience positioning and launching complex programmatic technology and analytics solutions makes her a powerhouse addition to our growing team," said Ran Ben-Yair, Ubimo Co-Founder and CEO. "Sarah has successfully grown the adoption of technology-driven solutions from outlier to leader, by communicating how it can be used to boost a client's business. Her placement and goals at Ubimo represent our continued focus to positively impact our client's bottom line."

"I'm thrilled to be working with a veteran team of technology thought leaders in the mobile industry," adds Sarah Calkin Ward, Senior Director of Marketing, Ubimo. "When so much of a business' IP is tied into its innovative technology -- like Ubimo -- my role is to pull back the covers and shine a light on how the magic is performed, and why you should care."

About Ubimo
Ubimo is a leading mobile programmatic platform, designed for the ever changing context of consumers on the go. Ubimo's self-service offering leverages mobile-centric data such as places, weather and local events, together with first party data, to build a true understanding of real-time moments. With Ubimo, brands can now connect with their audiences' real-world experiences, delivering relevant messages where and when they're most effective.

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