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Brand-New Digital Property Lemon Lumberjack(TM) Kicks Off With Educational Kids App

American Greetings Entertainment Partners With Preschool App Leader, Night & Day Studios

/ -- LOS ANGELES, CA--(Marketwired - June 08, 2016) - From the company behind the beloved global brand Care Bears, in partnership with the creators of bestselling preschool app Peekaboo Barn, comes a new learning game and alphabet storybook app for young learners: Lemon Lumberjack's Letter Mill. Developed in-house by American Greetings Entertainment (AGE) and Night & Day Studios, Lemon Lumberjack's Letter Mill is the market debut and the first release of this brand-new intellectual property, Lemon Lumberjack, created for the mobile marketplace by AGE. Launched on June 2, Lemon Lumberjack's Letter Mill received a highly coveted feature in the Apple App Store and ranked as the #1 app for kids 6-8 in less than 24-hours.

Inside the letter mill, fun friends wait to surprise and delight young learners with their love of language. Players match letters and objects as they move down the conveyor belt to complete levels and earn daily rewards. Lemon Lumberjack's Letter Mill is designed to guide children through multiple stages of language acquisition. Pre-readers learn letter recognition, along with the sounds letters make, through age-appropriate matching games. In higher levels, older children learn to connect letters with the sounds they make and build fundamental spelling and reading skills. Lemon Lumberjack's Letter Mill is an exciting way to develop reading proficiency.

"It's great to see the talent in our creative and editorial studios at AGE come together to ideate this new IP and produce amazing content," explained Megan Buettner, Head of Creative and New Media, American Greetings Entertainment. "Night & Day Studios is truly one of the best preschool digital app creators in the business, and we all are excited to partner with them to introduce the world to Lloyd (the Lemon Lumberjack) and his friends."

In the app, players can collect 26 character storybook pages to hear silly stories about the Letter Mill friends, as well as explore 54 levels with a broad range of play modes. Children will meet charming letter-loving characters, discover hidden surprises, dance along to original music, and be rewarded by wild animations that encourage and cheer their progress.

"This app is a true creative collaboration between AGE and Night & Day Studios," said Brianne Baker, Creative Director of Night & Day Studios. "Our team loved Lemon Lumberjack from first glance, and we knew right away that this new IP deserved our handcrafted approach. The challenge of animating the unique, photo-realistic, highly textured visual style was greatly rewarding, and we think the stunning results will have huge appeal for kids and parents."

Lemon Lumberjack Letter Mill is available on iOS now, and Google Play in summer 2016. The freemium app is recommended for children of all ages, especially ages 6-8.




About American Greetings Entertainment

American Greetings Entertainment is the intellectual property, entertainment and outbound licensing division of American Greetings Corporation, which was built upon the successful re-launch of Care Bears and other iconic kids' entertainment brands, including Holly Hobbie and Madballs, as well as Boofle, Packages from Planet X, Twisted Whiskers, and its newest IP, Buddy Thunderstruck. American Greetings Entertainment develops multi-platform entertainment franchises across all media channels, and extensive consumer merchandising programs that immerse children and adults in brands they love.

About Night & Day Studios

Night & Day Studios, the creators of Peekaboo Barn, loves bringing adorable characters to life. We have backgrounds in cognitive science, child development, and educational media. Our aim is to delight the imaginations of children and adults. Some of our bestselling apps include Peekaboo Barn, Farm Day, Yummiloo Rainbow Power, and BabyLit Jungle Book Hide & Seek.

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Media Contact:
Janis Van Tine
GennComm for AG
T: (818) 839-1461

Debbie Dunn
GennComm for AG
T: (818) 839-1461

Lemon Lumberjack's Letter Mill