According to a New Ambient Insight Report, Revenues for Digital English Language Learning in the Middle East Reached $151.6 Million in 2015

SEATTEL, WA, USA, May 30, 2016 /EINPresswire.com/ -- The compound annual growth rate (CAGR) for digital English language learning products in the Middle East is 8.8% and revenues will reach $231.0 million by 2020, up from $151.6 million in 2015, according to a new report by Ambient Insight called "The 2015-2020 Middle East Digital English Language Learning Market."

Ambient Insight has revised our forecasts significantly upward for digital English language learning in the Middle East. This report includes revenue forecasts for twelve countries including Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, the United Arab Emirates (UAE), and Yemen.

In 2015, the top buying countries were Turkey, Egypt, Saudi Arabia, Israel, and the UAE, respectively. By 2020, the top buying countries will be Turkey, the UAE, Egypt, Saudi Arabia, and Jordan, respectively. Revenues in three of these countries will more than double by 2020. Revenues for digital English language learning products will nearly triple in the UAE and Kuwait over the forecast period.

The countries with the highest growth rates over the forecast period are the UAE, Kuwait, Lebanon, Oman, Turkey, Jordon, and Bahrain. All of these countries have growth rates significantly higher than the aggregate growth rate for the region.

"There are five major catalysts driving the digital English language learning market in the Middle East," reports Chief Research Officer, Sam S. Adkins. "They include the strong consumer demand for mobile digital language learning products, the proliferation of Mobile Learning value added services (VAS) in the region, large-scale digitization initiatives in the academic segments, new government educational policies designed to increase English proficiency, and a high demand for so-called English for Specific Purposes (e.g., academic, aviation, hospitality, medical, and business English)."

Download the free Abstract:

http://www.ambientinsight.com/Reports/DigitalEnglish.aspx

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis includes five-year revenue forecasts for twelve countries in the region.

The supply-side analysis breaks out revenues for five learning technology types: retail packaged Self-paced eLearning (off-the-shelf courseware), Collaboration-based Learning (live online classes and live online tutoring), Digital Reference-ware (eTextbooks, ePhrasebooks, audio books, digital videos, test prep, and digital translation dictionaries), Mobile Learning apps and edugames, and Mobile Learning VAS. The report only includes revenue forecasts for content and does not include revenues for services.

This report also includes a detailed breakout for Turkey because it is the top buying country in the region. A demand-side analysis is broken out for Turkey by six buying segments: consumers, corporations & businesses, PreK-12 systems, higher education institutions, federal government agencies, and provincial & municipal government agencies. A supply-side analysis for five product types is also provided for Turkey.

"In general, the two major digital English language learning buyers in the Middle East tend to be consumers and government-operated academic institutions. This is not the case in every country in the region," adds Adkins. "Consumer buying behavior is different in each country in this report. For example, mobile edugames designed to teach young children English are in high demand in some countries, but not in others. Language learning apps dominate the top-selling educational apps in the region, but English is not the only language in demand. The demographics of specific countries have a direct correlation to the language products being purchased."

Over 110 suppliers operating in the Middle East are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.

Sam Adkins
Ambient Insight
360-805-4298
email us here

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