PotashCorp’s Social Media Challenge Nets $150,000 for Regina Hospitals Foundation
Saskatoon, Saskatchewan – Potash Corporation of Saskatchewan Inc. (PotashCorp) today announced a donation of $150,000 to Regina’s Z99 Radiothon. This brings PotashCorp’s total donations to Z99 Radiothons to $700,000 since 2012. The annual radiothon raises funds to purchase new equipment to improve treatment at the Neonatal Intensive Care Unit (NICU) in the Rawlco Centre for Mother Baby Care at the Regina General Hospital.
This year, PotashCorp offered to pay $10 for every time a Z99 listener tweeted or re-tweeted the hashtag #z99potashcorpcares. Z99 fans responded with more than 15,000 tweets, earning the campaign $150,000.
“PotashCorp is committed to improving the quality of life in Saskatchewan, which is why we support the radiothon and the NICU – so children can get the care they need.” said Randy Burton, PotashCorp’s Director, Public Relations & Communications.
“The Hospitals of Regina Foundation is proud to have such strong community partnerships, and we are particularly grateful to PotashCorp for their generous support of the Radiothon,” says President and CEO, Dino Sophocleous. “Their donation will go a long way in helping to make better lives for some of our most vulnerable babies.”
Since its inception, the Z99 Radiothon has raised more than $7.25 million for the Hospitals of Regina Foundation in support of the NICU. The unit treats, on average, 21 fragile newborns and sick babies each day and lacks equipment crucial to their well-being. The goal of Regina’s Z99 Radiothon is to purchase essential pieces of equipment for treating babies born prematurely and those who suffered complications during birth.
As the world’s largest crop nutrient company, PotashCorp plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global populations rising and diets improving in developing countries, crop nutrients such as potash, phosphates and nitrogen offer a responsible and practical solution to help produce the food we need, from the land we have.
For further information please contact:
| PotashCorp | Hospitals of Regina Foundation |
|
Randy Burton Director, Public Relations and Communications Phone: (306) 933-8849 E-mail Randy |
Bonnie Monteith Director, Marketing and Commications Phone: (306) 781-7520 Email: bonnie.monteith@hrf.sk.ca |
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