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Partnering with Bullfrog Power, Simons Reinforces its Sustainability Commitment

/ -- TORONTO, ONTARIO -- (Marketwired) -- 04/19/16 -- Bullfrog Power, Canada's leading green energy provider, and Simons, the renowned family-owned fashion retailer, are announcing a new environmental partnership. Simons is choosing Bullfrog Power's green electricity for its location at Square One in Mississauga, which celebrated its grand opening.

"We believe in investing in Canadian solutions-that's why we chose Bullfrog Power's green energy to help us reduce the environmental impact of our new stores," said CEO Peter Simons. "Simons understands that the actions it takes today can impact future generations, which is why, when we think of our business, it's not in terms of the next quarter, but the next quarter-century. Our partnership with Bullfrog Power shows the impact that family-owned businesses can have in our communities, by supporting and encouraging the values that, as Canadians, we all aspire to."

The Simons sustainability journey began on March 9, 1990, when the company adopted a beluga whale named Twik to support the St. Lawrence National Institute of Ecotoxicology in its research work and preservation of marine species. Since then, the company has implemented comprehensive recycling, recovery and sustainable development efforts throughout the organization. In addition, its Creer Vert label uses popular eco-friendly materials, including organic cotton, hemp and lyocell fibre to produce garments that are less harmful to ecosystems.

"Simons is a Canadian institution, which is why it is significant that that they are opting for a made-in-Canada approach to address their energy-related emissions," said Ron Seftel, CEO, Bullfrog Power. "By supporting Canada's highest quality green electricity product with Bullfrog Power, Simons is reducing its environmental impact and supporting the development of new renewable energy projects across the country."

Through the agreement, Bullfrog Power's generators put 100 per cent clean, pollution-free electricity onto the grid to match the amount of conventional power that the bullfrogpowered Simons locations use. Across Canada, Bullfrog Power's green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.

About Bullfrog Power

Bullfrog Power, Canada's leading green energy provider, offers renewable energy solutions that enable individuals and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of individuals and businesses in Canada are doing their part to address climate change and air pollution by choosing green energy with Bullfrog Power. Sign up easily, quickly and affordably at

Join the bullfrogpowered community online on Facebook (, Instagram (@bullfrogpower) and Twitter (@bullfrogpower).

About Simons

Simons was founded in 1840 by John Simons as a dry goods store in Quebec City and has since built its reputation on being an accessible and inspired fashion brand. Simons is led by brothers Peter and Richard Simons, who carry on the family legacy and brand's commitment to cultivating creativity and building meaningful relationships with staff, partners and customers.

Simons offers eight branded environments for each of Simons private label collections of men's and women's apparel as well as home fashions: Twik, Icone, Contemporaine, Miiyu, Djab, Le 31, I.Fiv5 and Maison. The in-house fashions are augmented by today's leading labels, discovery brands and an edited collection of Canadian and international designers.

All 12 Simons stores are compelling, original environments that inspire customers through fashion, art and architecture. Locations: nine in Quebec (three in Quebec City, including its headquarters in Old Quebec, plus Montreal, Anjou, Laval, St. Bruno, Sherbrooke, Gatineau); West Vancouver, British Columbia; Edmonton, Alberta; and Mississauga, Ontario. Several new stores are in development throughout Canada, including Ottawa and Calgary.

Visit or follow on Twitter: @SIMONS_eng (English) or @Simons (French), Instagram: @maisonsimons, Facebook:

Contact Bullfrog Power
Jon McKay
Corporate Communications Manager
416.360.3464 ext 239

Contact Simons
Brittany McBain
Public Relations