Janrain Segments Improves Personalized Marketing Efforts by Providing Customers With Unparalleled Segmentation Data and Behavior-Rich Predictive Targeting

/EINPresswire.com/ -- PORTLAND, OR -- (Marketwired) -- 03/16/16 -- Janrain, the leading global provider of Customer Identity Management solutions, today announced the unveiling of Janrain Segments™, its new product offering built for marketers. Janrain Segments offers customers unparalleled segmentation data with behavior-rich predictive targeting to improve personalized marketing efforts. Janrain is the only customer identity management platform with a segmentation capability.

Janrain Segments brings modern marketing and data science together to take personalized marketing experiences further without adding unnecessary vendors to segment the data. It makes big data analytics tools accessible to any marketing team so they are equipped with the most relevant and meaningful customer data to execute successful marketing programs.

"We developed Janrain Segments to support technology teams and help their marketing and business counterparts move digital transformation initiatives forward," said Janrain VP of Product Jamie Beckland. "Adding this horizontal functionality to the Janrain platform brings marketing's existing audience and customer segments to every touch point in the customer journey."

Janrain Segments enriches the customer identity platform by utilizing the latest in data science to surface new customer insights. By integrating this insights tool within the existing Janrain platform, brands can focus on developing more unique and personalized cross-channel customer experiences. Through Janrain Segments, marketers can improve targeting efforts to achieve higher return on investment in advertising and marketing programs.

To learn more about Janrain Segments call 1.888.563.3082. For additional information about Janrain and its proprietary Customer Identity Management solutions visit www.Janrain.com.

About Janrain
Janrain® makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Singapore, and Redwood City, Calif. For more information, please visit www.janrain.com and follow @janrain.

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