Rogers' Creative Agency of Record, Publicis, Engaged the Global Creator Marketplace for Recent Client Campaign

/EINPresswire.com/ -- TORONTO, ON--(Marketwired - March 16, 2016) -  IZEA, Inc. (NASDAQ: IZEA), Rogers' Creative Agency of Record, Publicis, engaged IZEA to source individuals from their network to participate in the now live Roam Like Home campaign. This select group was comprised of Rogers customers, who included Canada's most socially influential creators from both the English and French markets. Each were sent on a trip to a location around the world to share their experiences as they happened with Roam Like Home.

Roam Like Home is a revolutionary product offering. While traveling, Share Everything plan customers can use their plan, for a daily fee, without the worry of incurring high-cost roaming fees. This allows customers to use their phone just like they do at home. In order to demonstrate the effectiveness and benefits of the product, as well as announce that Roam Like Home is now available in over 100 destinations around the world, the social media content creators shared their travel experiences online using #RoamOn and #partoutchezvous. Influencers visited New York, Havana, Barcelona and other cities, capturing unique experiences with an iPhone 6s from Rogers.

The trips were documented by a production crew solely with an iPhone 6s, and came to life through social, digital and television. Publicis was responsible for the ad creative while IZEA coordinated the campaign influencers, providing tracking and workflow.

The finished television spot can be viewed here:

English - http://izea.me/roamlikehomeeng

French - http://izea.me/roamlikehomefrench

For this particular campaign, Rogers, Publicis and IZEA collaborated to choose select influencers including: Breakfast Television's Dina Pugliese, Eric Alper of eOne Music Canada along with his family, Scott Bakken, Alex Despatie, and Lydianne Tour Du Monde. Participants were selected based on their reach, influence and heavily engaged social media audiences.

"We were thrilled to work alongside Publicis on this project. For IZEA to work on an iconic Canadian brand like Rogers within the first six months of entering the market is very exciting," says Tiffany Heimpel, Managing Director for IZEA Canada.

IZEA established a sales presence in Canada in September and has since executed campaigns with brands such as Hudson's Bay Company, Topshop and KFC. Most recently, IZEA formed IZEA Canada, Inc., a wholly owned subsidiary of IZEA, Inc., focused solely on serving the Canadian market.

About IZEA

IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.ca

Important Cautions Regarding Forward Looking Statement

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are forward-looking include future market values and launch dates. These forward-looking statements are based largely on IZEA's current expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital on a timely basis, difficulties in integrating Ebyline's platforms and operations and achieving the expected benefits from the acquisition, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this press release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement.

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Investor Relations for IZEA:
Ronald A. Both
Liolios Investor Relations
(949) 574-3860
Email contact

Media Relations for IZEA:
Brent Diggins
Allison+Partners
(623) 201-5554
Email contact

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