Banquet® Brings More Value to the Table with Updates and Enhancements to Meals
“Consumers want quick, warm and satisfying meals for a good value,” said
With the restage comes updated packaging featuring a new logo and high-definition food shots that highlight the changes to quantity and quality of the food – changes that include adding 20 percent more chicken to the pot pies, real cream and margarine to the mashed potatoes, real cheese to the mac & cheese, replacing dark meat chicken with 100 percent natural chicken breast and more.
As part of the restage, Banquet is back on TV – the first time since 2009 – with the heaviest advertising nationally in the brand’s history.
"Consumers are evolving and it’s a priority for the brand to continue meeting their needs,” said Pawlowski. “With a tagline of ‘Now Serving a Better Banquet,’ our new ads highlight how we’re doing just that with bigger portions and better ingredients.”
Banquet meals are available in the freezer aisle at grocery stores
nationwide for a suggested retail price of
For more information on the Banquet brand restage, visit http://www.banquet.com/whats-new.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160106005271/en/
Source:
ConAgra Foods Nicole Noren, 402-240-5469 nicole.noren@conagrafoods.com www.conagrafoods.com
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