Accenture, HP, Microsoft, IDC, and Zyme Discuss Cloud-Based, Big Data Transformation at December 8 Silicon Valley Channel Data Management Summit

/EINPresswire.com/ -- REDWOOD SHORES, CA -- (Marketwired) -- 12/02/15 -- Obsolete channel practices are a threat to manufacturers that must maintain visibility into their sales channels to clearly understand what products are selling, where, and why. The fast-growing business discipline of Channel Data Management (CDM), led by cloud software developer Zyme, is now enhancing channel revenues, lowering inventory costs, and rationalizing partner marketing incentives.

A rapid transformation in the relationships between manufacturers and their channel partners is the focus of a half-day CDM Summit on December 8 in San Jose, CA. Participants include representatives from GoPro, Seagate, Brocade, VMware, Logitech, Cisco, Sprint, Nest, and other leading technology manufacturers.

Executives from Accenture, Microsoft, HP, and Zyme will be joined by IDC at the San Jose event. These include Jason Angelos, managing director at Accenture; Gillian Campbell, director at HP Inc.; Frank Martin, senior program manager at Microsoft; Gerry Murray, research manager with IDC's CMO Advisory Service, and Chandran Sankaran, founder and CEO at Zyme. These speakers will discuss the series of critical channel processes that have to be planned and executed from the moment a product leaves a factory to the ultimate purchase by an end customer.

IDC Research on CDM: Channel Complexity Issues
In a new research project commissioned by Zyme to be discussed at the summit, IDC found a crushing amount of complexity from the increasing number of channel partners, to the rising volume of data types, down to details on serial numbers, product registration, and end user data. Manufacturer-partner relationships are impacted by ad hoc, fragmented, and inconsistent reporting, which result in:

• Overpayment of incentives and discounts to partners
• Inability to understand supply and demand factors globally, by region, or country
• Lack of visibility into inventory in the channel
• Difficulty in making data-driven decisions on revenue recognition and reserves

Accenture: Subscription, Cloud-Based Sales Model
Accenture will describe why manufacturers' increasing reliance on indirect channel sales requires a channel optimization platform such as CDM. Technology manufacturers are straddling two worlds: transaction-oriented product distribution, and a growing move to cloud-based, software-as-a-service (SaaS) solutions. This transition has added a significant degree of complexity that changes what manufacturers need to collect, and how they interact with their partners. Optimization drives an agile selling model for the two worlds, supported by the insights, which manufacturers and their partners gain from using CDM.

HP Inc.: Channel Transformation Underway
Accenture is working with HP Inc. -- the recently formed company for personal computers, printers, tablets, and services - to implement a channel optimization strategy based on the Zyme CDM platform. Approximately 80% of HP Inc.'s products flow through retail and commercial channels made up of 230,000 partners worldwide. The company is doing a phased implementation of CDM through 2017. It expects first benefits of this transformation to be realized by spring, 2016.

Zyme: CDM Powers the New, Smart Channel
Zyme Founder and CEO Chandran Sankaran sees $5 trillion dollars in commerce moving through indirect sales, with poor visibility and a lack of data for manufacturers to make informed business decisions.

"CDM creates an information backbone for business flowing through the channel in the same way customer relationship management (CRM) does for direct customers," Sankaran explained.

Zyme's CDM platform collects data, cleanses it, and provides regular insights to power what is being called the New Smart Channel.

"The channel is fairly concentrated and well defined in the US, but overseas regions and countries have different ways of doing business and many more potential partners. We've collected data from more than 200 countries and have amassed a directory of over one million channel partners," Sankaran added.

IDC: CDM Executive Leaders
IDC's Gerry Murray is predicting that the most successful manufacturers will appoint global heads of CDM to enforce technology and organizational standards across product marketing, corporate and field marketing, sales, sales operations, and regional channel management. Murray believes that "CDM solutions like Zyme's will give companies unprecedented insight into large scale channel populations and leverage their position at the center of their channel universe."

To register for the December 8 Summit in San Jose, visit www.zyme.com/summit

About Zyme

Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel™, a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than one million partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. Headquartered in Redwood Shores, CA, Zyme has offices in Texas, China, India, and the UK. For more information, visit www.Zyme.com

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