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AlarmForce Announces New VP Sales and Marketing

/ -- TORONTO, ONTARIO -- (Marketwired) -- 11/24/15 -- AlarmForce Industries Inc. (TSX: AF) is pleased to announce the appointment of Beth Robertson as Vice President, Sales and Marketing.

Beth joins AlarmForce with over 25 years of sales and marketing communications expertise across a variety of industries. She held several senior executive roles at Maple Leaf Sports and Entertainment including Senior Vice President, Ticket Sales and Service and Vice President, Marketing and most recently managed her own consulting business in Toronto. Her diverse background also includes experience in consumer packaged goods, telecommunications, marketing and advertising agencies. She has worked on premier brands such as Revlon, Bell, General Motors, Nabisco, Vancouver Canucks, Toronto Maple Leafs, Toronto Raptors and Toronto FC.

"We are excited to have Beth join our executive team at AlarmForce Industries," said Graham Badun, President and Chief Executive Officer, AlarmForce. "As we take further steps to prepare our organization for a new future, we went looking for a broad sales and marketing skill set that can lead this important part of our company into this new world."

Beth received her Honours BA from Western University. She is a volunteer on the Marketing Committee for the Toronto Foundation and Dress for Success.

Her appointment is effective immediately.

About AlarmForce

AlarmForce provides security alarm monitoring, personal emergency response monitoring, video surveillance and related services to residential and commercial subscribers throughout Canada and the United States. More information about the company's products and services can be found at

AlarmForce Industries Inc.
Chris Lynch
Investor relations