Boehringer Ingelheim, Cumberland Farms, and WellPet Tap Genuine for Innovative Business-to-Consumer Digital Marketing Programs

/EINPresswire.com/ -- BOSTON, MA -- (Marketwired) -- 11/09/15 -- Genuine, the digital agency distinguished by its "invent together," user-first approach, today announced new client wins with leading brands, including global pharmaceutical company Boehringer Ingelheim, national pet food provider WellPet and leading regional convenience-store chain Cumberland Farms. These brands add to Genuine's growing roster of client partners that also includes Novartis, Akamai, Red Hat and Lysol.

"Our new partnerships with Boehringer Ingelheim, Cumberland Farms, and WellPet provide significant validation for the results we've achieved working with other leading brands," said Genuine founder and executive creative director, Chris Pape. "Today's brand-marketing challenges are significant, and the old rules no longer apply. Genuine's unique user-driven approach is clearly resonating with brands that want to break from tradition to create intensely-relevant new experiences for consumers."

To achieve extraordinary results, Genuine connects experts from all disciplines -- digital, strategy, UX, design, development, media buying and placement -- to create experiences with clients for their audiences that are truly valuable. The Genuine team is grounded in the belief that they invent better when they invent together, so they work closely with clients to put their products where their customers are, with the right messages, at the right times. Client work features innovative elements and the capability to evolve in real time as needed, shattering the divide between traditional and digital marketing.

ABOUT GENUINE
Since Genuine's founding in 2005, the company has invented and launched digital experiences for some of the world's most innovative brands. A member of the IPG group of companies, Genuine's reach extends to serving brands around the world, including Novartis, Akamai, Red Hat and Lysol. Our mantra, "Invent Together," keeps the agency true to its core values and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Offices are located in Boston, New York, Chicago and San Francisco. Visit us at www.genuineinteractive.com.

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