Coca-Cola Romania gave shy music fans a fun, refreshing way to
break the ice at the country’s biggest summer festival. At the Untold festival
in Cluj Napoca, which drew 170,000 spectators over three days, the team handed
out magnetic Coke bottles as part of its #ShareaKiss campaign to make it easier
for teens to make new friends.
The “kissing” bottles included a small magnet inside each
cap. The magnetic caps were randomly dispersed; some included a positive pole
and others had a negative pole. When two bottles “kissed” – cap to cap –
they would attract. But if two bottles had the same magnetic poles, they
repelled.
Take a look at the resulting video, which topped Romania’s
YouTube leaderboard and has been viewed more than 156,000 times: