Uncle Ben’s® Inspires Parents to Get Kids Cooking
Fourth Annual Ben’s Beginners™ Cooking Contest Launched
California, USA. (Aug. 26, 2015) – Uncle Ben’s®, the number-one selling brand of rice in the United States has launched its annual Ben’s Beginners™ Cooking Contest. Now in its fourth year, Ben’s Beginners™ is designed to make the kitchen a welcoming place for the entire family by encouraging parents and kids to cook together.
“Learning to cook is a crucial life skill that helps build healthy eating habits kids can carry with them for life,” said Lara McCauley, Vice President of Corporate Affairs, Mars Food North America, the parent company of Uncle Ben’s®. “This year we want to continue to encourage families to cook together and also offer tips and innovative ways to make kitchens more kid-friendly for our young chefs.”
The contest is part of the influential Ben’s Beginners™ movement, which encourages parents and kids to spend time together in the kitchen cooking healthy meals. Ben’s Beginners™ has helped bring the importance of family meal times and its positive effect on children to the forefront nationwide. Research shows that children who eat with their families eat healthier as adults , are less likely to resort to quick fixes like fast food , and eat more healthy foods including fruit and vegetables .
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.
For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.
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