Design & Promote Interview On Successful Web Design: A Chicago Web Design Success Story

The Chicago web design services company shared key success factors to create the websites their clients hope for, while illustrating the process.

CHICAGO, IL, USA, July 15, 2015 / -- Design & Promote, a web design company in Chicago, have been featured on Inside the Chamber Interview (Naperville Community Television), sharing insight on the web design process and how to create an appealing, lead-generating website for their clients.

To make sure that a client's website reflects their business, Design & Promote offers several solutions that cover both client needs and optimize user experience. The first step is getting to know the client and learn about their business. Knowing what the client likes about other websites, as well as the client's strengths, helps the web design company develop new ideas and establishing objectives in order to successfully deliver what the client is looking for.

"The online face of your business is your website, and in Design & Promote we build the website for the client, not for the company. We get to know the client and what they like about other websites, what makes their company strong. As a client, you can do your homework by looking at other websites in the same industry, identify what you like the most, and look at the copy: what you write on your website is very important, it's what makes people know you're different," explained Amber Tripp, Creative Director, Design & Promote (

Depending on the client and their needs, the process can take one to four months. It usually starts off with a design and strategy meeting, learning the client's likes and dislikes, and coming up with concepts.

"Once these initial ideas and concepts are approved, we begin with full development, moving on to quality assurance and testing, after which we present a demo to the client, so that they can review the result. We aim for a professional result. We're not going to put out something together that we don't feel comfortable about. We'll keep working with the client until they're happy, providing ongoing support. We're there for them at all times. We want to create a site that people are proud of, and that is effective," commented Amy Brownfield, Project Manager.

Design & Promote also trains the client, ensuring they learn and are comfortable with using the website. The Chicago web design company has worked with many different B2B and B2C businesses, extending their operations to local, national and global organizations. Their services also include search engine optimization, social media and Internet marketing (including graphic design and branding), as well as website maintenance.

To learn more about Design & Promote, visit

About Design & Promote: Design & Promote is a Chicago search engine optimization (SEO) and integrated marketing company based in Naperville. The company employs web designers, SEO experts, and marketing consultants to help clients create an effective Internet presence that converts customers and ranks high within Google and other search engines.

Press release courtesy of Online PR Media:

Bruce Jones
Design & Promote
(630) 995-7109
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