Visitors to Coca-Cola’s Atlanta headquarters are treated to a
unique display of the Company’s leading ingredient – water – as they approach
the elevators in the complex’s North Avenue Tower. Powered by 4,600 nozzles that release water
droplets at controlled rates, the Coca-Cola “Water Wall” generates messages and
brand images to greet visitors. Images
can vary by season but almost always include the iconic Coca-Cola script and
contour bottle. At other times you may see images related to major Coca-Cola
sponsorships such as the Olympic Games, FIFA World Cup or NCAA Final Four.
4 Fast Water Wall Facts
The water you see in the “water wall” flows through a closed-loop system.
A
typical image in Coke’s eight module system releases 4.5 gallons of
recycled water per second
The
system’s technology can create any pattern or text in any language
desired.
The
tallest drop height by a Pevnick Designs’ Graphical Waterfall: 50
feet tall at the 1996 Atlanta Olympics.
