New wearable technology for cats provides a look into the intriguing behavior of one of our favourite pets

Wodonga, AUSTRALIA, 22 April, 2015 - Mars Petcare Australia has launched WHISKAS® CATSTACAM™, giving owners a chance to glimpse into and better understand their pet’s secret world.

WHISKAS® CATSTACAM™ devices are specially made, wireless Instagram-enabled cat cameras that use motion-detection technology to capture real life moments from the cat’s point of view. These moments are then directly uploaded to the cats’ own Instagram profile. They are currently being used by some well-known cat owners and cats such as Glee star, Lea Michelle.

“WHISKAS® is all about helping people bond and enjoy time with their cats. We are the experts when it comes to cat care and what better way to do this than helping owners understand their cats better,” said Marni Crookes, WHISKAS Australia Marketing Manager.

Decoding and interpretation of cat behavior has already commenced via #AskWhiskas with Dr Ley analysing common behaviors such as why cats like jack and luna sit up really high, if cats like catnamed_charlie’s are really afraid of water and more about the bond between pets with Dr Katrina’s hellomr.fox.

WHISKAS is one of Australia’s leading pet food brands. For more information visit facebook.com/WhiskasAU or youtube.com/watch?v=pWofshPDFMA

Mars Petcare Australia

Mars Petcare is the world’s leading pet food and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a number of leading brands including PEDIGREE®, WHISKAS®, DINE®, ADVANCED®, OPTIMUM®, SCHMACKOS® ROYAL CANIN®, EUKANUBA® IAMS®. Key specialty brands include the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.

For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.