A traveling art exhibition titled “The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years,” will take consumers on a unique, multi-sensory journey celebrating the bottle's muse-like role. The exhibition, which will visit more than 15 countries and travel 62,000 miles throughout 2015, will showcase pieces featuring the Coca-Cola bottle produced by 20+ multidisciplinary artists -- from icons like Andy Warhol, Norman Rockwell and Clive Barker, to up-and-coming artists and graphic designers -- plus historical artifacts and interactive experiences that showcase the bottle's imprint on the art world and pop culture. 

Two separate exhibits are currently making their way around the world. The tour started last week in Cape Town, South Africa, and concludes in Sydney, Australia, on Nov. 23.

What to Expect

Fans enter the exhibition through a sensory tunnel. Screens then visually transport them into the effervescence of a freshly opened Coca-Cola. Consumers will run their hands along the chilled Coca-Cola Contour Wall, discovering the flutes, the embossed script, the touch of glass, and the translucence of Georgia Green.

After the sensory tunnel, the “Perfect Serve” experience begins. Theatrical lighting reveals contour bottles hidden in wall insets – a second set of lights reveals bottle openers. Consumers will be prompted to reach out for a bottle and pop the cap, triggering the start of a video about the creation of the bottle.

Consumers are then led into an open gallery space. Artwork is integrated throughout the space, creating a modern and atypical gallery. Its structure and design were inspired by the shapes of the Coca-Cola bottle – the curves, the bevels of the glass – in a modern interpretation.

Tour Schedule

TOUR A

San Jose, Costa Rica: March 11-14

Medelin, Colombia: April 26-May 5

Brazil (City TBD): May 29-June 12

Mexico City, Mexico: July 2-11

Monterrey, Mexico: July 14-23

Tel Aviv, Israel: Aug. 17-30 

Argentina (City TBD): Oct. 19-Nov. 1

Santo Domingo, Dominican Republic: Nov. 23-Dec. 6

TOUR B

South Africa (Cape Town) February 22nd – March 3rd

South Africa (Johannesburg) March 7th – 15th

Italy (Milan) May 4th – 25th

Japan (Tokyo) July 15th – 28th

China (Shanghai) August 31st – September 13th

Philippines (Manila) September 28th – October 11th

Thailand (Bangkok) October 26th – November 8th

Australia (Sydney) November 23rd – December 6th

*Note: Dates and locations are subject to change.