New programs from The Coca-Cola Company and The Coca-Cola Foundation equip women with business skills, including 5by20 initiatives with a focus on entrepreneurs in the value chain.
Women worldwide face shared barriers to success in the
marketplace and benefit from programs advancing financial literacy, job
training, entrepreneurship development and economic self-sufficiency, proving
the fundamentals of women’s economic empowerment are universal.
However, the scope and execution of these programs vary widely
based on geography. No one knows this better than The Coca-Cola Company.
Empowering women to thrive is both a worldwide commitment for the company and
one of the three global priorities for The Coca-Cola Foundation.
In fact, Coca-Cola has established women’s
economic empowerment programs in more than 44 countries through 2013 as
part of their 5by20 initiative to enable the economic empowerment of 5 million
women entrepreneurs by 2020. The initiative, which began in 2010, has already
enabled more than 550,000 women globally.
With each country expansion for 5by20, Coca-Cola is proving
that growing programs is not a one-size-fits-all approach. In order to increase
5by20’s presence and relevance, the company focuses on innovative partnerships
and customizing their approach with communities to address social and economic
barriers to growth in both developing and developed nations.
With a vast majority of programs in developing countries to
date, the company expanded their programs
available in the United States in December 2014, where more than $2 million
in grants from The Coca-Cola Foundation were directed to organizations in North
America focused on women’s empowerment, entrepreneurship and other programs
uniquely impacting women. The company provided further support by contributing
more than $1 million towards women’s programs with a focus on those impacting
women of color.
The Adelante
Movement, founded by Nely Galan and Coca-Cola in 2011, is one such U.S.
organization to benefit from the increased Foundation and company support. With
a mission is to unite and economically empower Latinas, The Adelante Movement
was officially integrated with the Company’s 5by20 initiative in 2014. Adelante
will become a catalyst in achieving the company’s 5by20 goals in a developed
market – focusing on Latinas, an emerging economic market in the U.S.
Other U.S. organizations The Coca-Cola Foundation
and company support include:
Through aligned priorities with The Coca-Cola Foundation and
continued partnership across the Golden Triangle of business, government and
civil society, The Coca-Cola Company is able to foster innovation while laying
the groundwork to scale and replicate the most effective programs globally.
With each country expansion, the company continues to prove
that the fundamentals of the programs helping a
Ugandan neighborhood, a
sewing school giving tailoring skills to women in India, or women in the
United States explore financial literacy are the universal. However, the
programs helping these women succeed as pillars in their communities, creating
a tremendous economic impact are unique, just like they are.
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