Saskatoon, Saskatchewan – Potash Corporation of Saskatchewan Inc. (PotashCorp) and is bringing We Day Saskatchewan back to Saskatoon’s SaskTel Centre on Friday November 7, 2014. PotashCorp is the regional title sponsor of the event, which is an initiative of international charity and educational partner Free The Children.                                            

Celebrating empowerment this year, We Day is a stadium-sized youth event where entertainers and speakers share their passion for change, international experiences, and energize the crowd with unforgettable performances and motivational speeches. Headlining the Saskatchewan event this year will be Nikki Yanofsky, Kardinal Offishall, Roméo Dallaire, Shawn Desman and Marlee Matlin.

“We are excited to be partnering with Free The Children to bring We Day back to Saskatchewan for the third time. The combination of entertainers, speakers and Free The Children co-founders Craig and Marc Kielburger really inspires young people to make social change in their communities. We love the fact that youth earn their tickets to We Day through acts of local and international service,” said Rhonda Speiss, PotashCorp’s Manager, Community Investment.

PotashCorp is the founding partner of the Agriculture and Food Security pillar of Free The Children’s established Adopt a Village development model. PotashCorp also directly supports six rural communities (two in Kenya, two in India and two in China) on sustainable agricultural initiatives.

We Day Saskatchewan will entertain and inspire up to 15,000 students and educators from more than 300 schools across the province. Giveaways will include one PotashCorp-sponsored Me to We youth volunteer trip to Kenya during summer 2015 and a souvenir toque for all attendees.

The line-up of performers and speakers all share a common belief in the power of youth to make a difference locally and globally. The full list of speakers, performers and presenters announced to date include:

• Lieutenant-General the Honourable Roméo Dallaire (Ret'd)
• Nikki Yanofsky (@NikkiYanofsky) – Canadian jazz-pop singer and songwriter
• Dr. Dave Williams (@AstroDaveMD) – Canadian astronaut, speaker and doctor
• Marlee Matlin (@MarleeMatlin) –  Academy Award-winning actress and devoted social activist
• Shawn Desman (@DaRealSD) – Platinum-selling and Juno Award-winning recording artist
• Kardinal Offishall (@KardinalO) –  Award-winning rap artist, music producer and Free The Children ambassador
• Captain Richard Phillips – United States Merchant Marine, author and inspiration behind the true story turned film, Captain Phillips
• Taylor Conroy (@destroynormal) – Founder and CEO, Change Heroes
• Son Real (@TheRealSonReal) – Canadian hip hop artist
• Karl Wolf (@KARLWOLFs) – International recording artist, MTV Europe Music Award winner and Free The Children ambassador
• Neverest (@neverestmusic) – Chart-topping, MMVA-nominated Canadian pop-rock band
• Sara Waisglass and Aislinn Paul (@Degrassi) – Cast members from the Emmy-nominated TV series DEGRASSI
• Mustafa the Poet (@MustafaThePoet) – 18-year-old poet, writer, actor and emcee
• Craig and Marc Kielburger (@craigkielburger) – International activists and co-founders of We Day
• Spencer West (@spencer2thewest) –  Me to We motivational speaker, Free The Children ambassador and author
• Hannah Alper (@ThatHannahAlper) – 11-year-old Me to We inspirational speaker, Free The Children ambassador, blogger and youth activist
• Ashley Rose Murphy (@AshleyRose_FTC) – Motivational youth speaker
• Robin Wiszowaty (@robininkenya) – Me to We motivational speaker, author and Free The Children Program Director in Ghana and Kenya

As the world’s largest crop nutrient company, PotashCorp plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global populations rising and diets improving in developing countries, crop nutrients such as potash, phosphates and nitrogen offer a responsible and practical solution to help produce the food we need, from the land we have.

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