(NewMediaWire) - October 07, 2014 - SEATTLE - Regence BlueShield announced today that Michael Burton has joined the company as Vice President of Account Management for the organization’s public sector business. In this role, Burton will lead sales retention and growth strategy efforts and teams in the Washington market. He will work closely with Don Antonucci, president of Regence BlueShield as a member of the Washington leadership team.

Burton has more than 20 years of experience in developing strategy, leading teams and establishing key relationships across the public and private sector to support business objectives, increase revenue, and exceed membership growth targets. Most recently, he served as vice president of sales for Anthem Blue Cross and Blue Shield and has held various management roles of increasing responsibility with the organization since 1988.

“We are pleased to have Mike join the team as his breadth of experience and sales leadership expertise will be instrumental in growing our membership and delivering an unparalleled level of service to our current customers,” Antonucci said.  

Burton will be located in Regence BlueShield’s downtown Seattle office.

About Regence BlueShield

Regence BlueShield has been serving Washingtonians in select counties for nearly a century and now provides more than 1.1 million members with comprehensive health insurance solutions. As a nonprofit independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers nationwide experience health care. For more information, please visit regence.com, facebook.com/regenceblueshieldwa or twitter.com/regencewa.