$200 Registration Savings Deadline: Tuesday, September 23

NEW YORK - (NewMediaWire) - September 10, 2014 - PR agency account executives, supervisors, managers and senior agency leaders who are committed to increasing their clients’ satisfaction and reducing client attrition will find proven techniques and strategies for achieving these goals at Bulldog Reporter’s new “The Art of Client Service: How to Create Extraordinary Client Satisfaction and Trusted Relationships”—a set of two workshops in New York City on October 21-22.

The first event, a one-day client service skills workshop on October 21 is designed for account executives, supervisors, managers and senior agency leaders, focuses on tactics: Rules, guidelines and best practices for front-line client service staff.  The second event, a half-day  client service strategy workshop on October 22 is intended to help senior agency leaders build exceptional client service into their agencies’ day-to-day operations and culture.

The training curriculum for both workshops is grounded in Bulldog Reporter’s recent research study, “Greatest Challenges PR Agencies Face in Satisfying Corporate Clients—and a Strategic Plan for Improving Account Retention.”  The study—and the workshops—will cover:

• — Why clients hire PR firm
• — Which criteria clients use to choose one firm above the other
• — Why clients become frustrated with their account service
• — What causes disconnects and misunderstanding between clients and agencies
• — Why clients terminate PR-agency relationships
• Specific steps account staff and management can take  to increase client satisfaction and reduce costly client churn

Participants in either workshop receive the $695 study at no charge.

The workshops will be taught by 25-year PR agency management veteran, consultant and trainer Ken Jacobs, Principal at Jacobs Communications Consulting.  In addition, Amy Binder, CEO at RF|Binder Partners will discuss lessons learned about client service from her more than 30 years on the management team at Ruder Finn and at her own firm since 2001.  Finally, results of the Bulldog Reporter “Greatest Challenges PR Agencies Face in Satisfying Corporate Clients” study will be presented by James Sinkinson, Publisher at Bulldog Reporter.

Registrations made for the full-day skills workshop before Tuesday, September 23 receive a $200 discount off the regular fee of $1,595; registrations made by Tuesday, October 7 receive a $100 discount.  Registrations made for the half-day strategy workshop before Tuesday, September 23 receive a $200 discount off the regular fee of $995; registrations made by Tuesday, October 7 receive a $100 discount.  Toll-free registration: 1-800-959-1059.

Details on specific topics to be addressed, faculty biographies and registration details can be found at The Art of Client Service: How to Create Extraordinary Client Satisfaction and Trusted Relationships. 

Bulldog Reporter is a division of Infocom Group and is a sister brand to Communications Executive Forum.  Bulldog Reporter is dedicated to providing real-world information, research and training to help public relations and corporate communicators improve their communications results.

Media Contact: Jim Sinkinson, President Phone: 510-596-9333 Email: jimsink@infocomgroup.com

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