OAKLAND, Calif. - (NewMediaWire) - June 24, 2014 - PR professionals looking to develop and strengthen a unique brand story will discover the simple yet powerful brand storytelling principles that Fortune 500 companies use in a new professional development webinar by PR University. This exclusive roundtable with brand storytelling experts will show attendees how to create, communicate and spread compelling corporate narratives that move the masses, markets and media.

PR pros who attend The Power of Storytelling: How to Find, Tell and Share Great Stories That Boost Your PR Efforts and Build Your Brand will learn the best content vehicles for sharing these narratives—from blog posts to corporate newsletters to press releases—and how to add brand story elements to every piece of content. They will also find out how to show more results and return for PR efforts, regardless of medium.

This PR University webinar takes place on Friday, July 11, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Holly Spaeth, Supervisor, Marketing Communications – Social, Polaris Industries

Jamie Beckett, Director of Communications and Alumni Relations, School of Engineering, Stanford University

Nikki Mitchell, Vice President of Public Relations, Baylor Scott & White Health

Lou Hoffman, CEO, The Hoffman Agency

What PR pros will learn:

• Storytelling 2.0: New trends and developments—why brand storytelling is important in the era of social and mobile

• What’s Your Story? How to find and craft a unique brand story

• Story Archetypes: The fundamentals of great stories—and how to apply them to a brand story

• Six Elements of Winning Narratives: How to incorporate plot, setting, character, atmosphere, POV and conflict into PR and marketing materials

• Content Marketing Essentials: What branded content is—and how companies big and small can use this strategy to promote brand story

• Tools of the trade: Platforms and publishing tools to get started with a content program tied to a brand story

• How to create a content strategy tied to a brand story that can feed social media—and connect a brand with a new world of customers

• Social Media Tips: Where and how to share a brand story on leading social media channels for optimal impact

• Visual Storytelling: How the best brands are creating stories using video—and how they’re sharing them via YouTube, Vimeo, Instagram and Vine

• Media Relations Tips: How to frame, pitch and sell a brand story to traditional media to boost placements and positive coverage

• Great brand stories: New examples and lessons of brands who have mastered the art of corporate storytelling

• Measuring the value of a brand story: What’s the ROI of a corporate narrative program and how can PR communicate it to bosses?

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development webinars per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.