Continental Tire Named Title Sponsor for Sports Car Road Race Showcase Event at Road America
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- Created on Wednesday, 28 May 2014 13:07
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Continental Tire and Road America agree to multi-year partnership to title sponsor Road America’s most popular sports car racing weekend.
ELKHART LAKE, Wis., May 18, 2014 – Road America and Continental Tire, a leading manufacturer of passenger and light truck tires, have agreed to a multi-year partnership that makes Continental Tire the title sponsor for Road America’s most popular sports car racing weekend August 7-10. The newly titled “Continental Tire Road Race Showcase” will include the Continental Tire SportsCar Challenge on Saturday and the TUDOR United SportsCar Championship race on Sunday, plus races from the IMSA GT3 Cup Challenge, IMSA Prototype Lites and the Mazda MX-5 Cup.
“Road America is a revered facility for generations of race fans and drivers which makes this partnership a perfect fit,” said George Bruggenthies, Road America’s president and general manager. “Road America is commonly known as America’s National Park of Speed and serves as the perfect platform for Continental Tire to connect not only with the fans from Wisconsin, but across nation as many fans drive long distances to be here for this one weekend. We like to say, come for the experience and stay for the race, because this weekend will be packed with racing and we are thrilled to have Continental Tire join us in making this weekend even more memorable for everyone.”
“Continental Tire is proud to support IMSA and motorsports in North America,” said Travis Roffler, director of marketing for Continental Tire. “We are pleased to extend our support to one of the greatest sports car weekends at Road America by sponsoring its Road Race Showcase. It’s an honor to be able to partner with historic tracks like this, and help bring the excitement and passion of professional sports car racing to fans and enthusiasts. We invite everyone to come out and participate in what is sure to be an outstanding weekend.”
The Road America Road Race Showcase will be an action-packed weekend of excitement with practice and qualifying on Friday. The Continental Tire SportsCar Challenge takes place on Saturday with the green flag dropping at 12:30 p.m. The excitement will continue throughout the weekend when the TUDOR United SportsCar Championship Continental Tire 245 hits the twists and turns of Road America on Sunday at 1:05 p.m. The race will air on Fox Sports 1 at 5:30 p.m. central time on Sunday.
Tickets for the Continental Tire Road Race Showcase weekend at Road America are on sale now and advance pricing ends July 31. Additional event details, ticket pricing and camping information can be found at www.roadamerica.com or by calling 800-365-7223. Kids 12 and under are free with an adult. Racing runs rain or shine.
Come into the paddock with us @continentaltire, #tiresrule.
About Road America: Established in 1955, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. Its legendary four-mile, 14-turn road circuit has challenged the world’s best racers for over 55 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to thousands of spectators each year. In addition to public race weekends, Road America offers group event programs, the Blain’s Farm Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit www.roadamerica.com Follow Road America on www.facebook.com/RoadAmerica and on Twitter: @roadamerica or call 800-365-7223.
About Continental AG
With provisional sales of around €33.3 billion in 2013, Continental is one of the world’s leading automotive suppliers. As a provider of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently employs around 178,000 people in 49 countries.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.
Media Contacts:
Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC; 29707 Phone: +1-(704)583-8151 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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