New YorkNew York, NY - (NewMediaWire) - The introduction of TW Steel’s new and innovative Slim Line collection has brought with it the opportunity for the brand ‘Big In Oversized Watches’ to partner with up-and-coming suit designers to show how spectacular, and well-suited, the Slim Line models are when paired with a bespoke shirt and suit.

With the new range debuting last month, the initial product introduction is now being followed up with a campaign showcasing how the new, slimmer 45mm sized timepieces fit into TW Steel’s bold, statement making world.

Originally designed to appeal to the consumer seeking a smarter, more formal look, the Slim Line pieces are the perfect accompaniment to higher-end men’s couture, in particular the ultimate style statement of a knockout suit. 

The Slim Line campaign is being spearheaded by TW Steel’s CEO and co-owner, Jordy Cobelens, the initiative launched to have designers produce a suit tailored specifically for the ‘Big Time’ CEO to wear when showing off the latest models.  As an entrepreneur and global business personality who better to represent the pairing of a Slim Line watch with the form and functionality of dressing for success.

The first of these relationships is with Amber Doyle, one of the creative influences behind New York-based bespoke menswear atelier ‘Against Nature.’

Doyle’s suit for Jordy Cobelens came together over a series of fittings while he was in the city on business in early 2014.  He finally debuted his tailored suit in New York in April at an exclusive Slim Line media viewing, hosted fittingly of course in the ‘Against Nature’ store in Manhattan’s Lower East Side which also now proudly retails the 10-strong Slim Line collection. 

The partnership with Doyle, together with other tailors set to be associated with the Slim Line Collection, will soon be showcased on a specially designed TW Steel micro-site promoting the new line – launch details to follow.

“I don’t wear a suit on a daily basis but when I do, it’s always to make an impression, whether that’s to be more formal due to the work environment or the status of the social occasion,” Cobelens stated.  “Our Slim Line collection was created to meet that demand for a ‘dressier’ TW Steel edition and particularly one that was fitting to shirts and suits representative of high end men’s couture.”

TW Steel is a private, family-owned company founded in Amsterdam in 2005 now retailing in over 100 countries and counting worldwide.  For more information about TW Steel, visit: http://www.twsteel.com

Media Contact: Rachel Taliaferro Phone: 212-333-2085 Email: rachelt@anamartinspr.com

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