Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, Calif. - (NewMediaWire) - May 03, 2014 - PR professionals looking to take their influencer relations programs to the next level will learn the best tips for crafting and delivering more persuasive and impactful pitches to top influencers in a new webinar by PR University. This event offers an exclusive panel of media and blogger relations experts who will share the latest trends, topics, issues and communications strategies that work to take advantage of this huge PR opportunity.

PR pros who attend Advanced Blogger and Influencer Relations Workshop: Mastering the Latest Paid and PR Pitching Techniques to Boost Placement will also discover how to determine which bloggers are most influential in their market, the best way to approach an online influencer, which topics top bloggers are writing about today and how to hook a product, service or company into their coverage.

This PR University webinar takes place on Friday, May 9, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Michael Smart, Founder, MichaelSMARTPR

Sandra Fathi, President and Founder, Affect

What PR pros will learn:

• What’s new in blogger relations influencer marketing

• Influencer Marketing Strategy: How to find and engage influential bloggers in a specific beat or industry sector—plus best ways to plan an influencer program

• Research and Targeting: Klout, Listorious, MuckRack, Facebook Graph Search—and other tools to find influential bloggers to pitch or partner with

• What Motivates Bloggers: Key insights into the mindset fueling digerati—and how to use that to protect and promote a brand or product

• The “Write” Stuff: Anatomies of stellar pitches and magic elements to make part of every blogger pitch—regardless of medium

• Secrets of “Sticky” Subject Lines: Why email still matters—and how to win journalists over in six words or fewer

• Social Media Update: How to successfully build relationships with—and pitch—bloggers via Twitter, Facebook, LinkedIn and other social networks

• Multimedia to Pitch Now: Online video and photos—the new media assets that bloggers say sweeten the pitch and boost the chances of getting posted

• Money Matters & Promotional Partnerships: How to plan and pitch successful promotional campaigns and paid programs to influential bloggers—from typical costs to how to track results for a company or client

• How the best PR pros have gained the ear—and trust—of key bloggers and how to build long-term relationships with top online influencers

• The inside scoop on sponsorships and freebies—which are welcomed by bloggers and which are rookie mistakes to avoid

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact: Brian Pittman Phone: 805-984-2977 Email: bpittman@bulldogreporter.com