Bulldog Reporter Presents a New Definitive Guidebook for LinkedIn

Oakland, CA - (NewMediaWire) - March 18, 2014 - Communicators, marketers, PR professionals and businesses looking to master high-level LinkedIn strategies will learn the latest, most advanced techniques for engagement, Company Pages, mobile applications, measurement and other power tools in a new social media resource from Bulldog Reporter. LinkedIn’s phenomenal surging popularity—now over 200 million users—makes it the leading social network for reaching business markets. This guidebook offers dozens of LinkedIn case studies, scores of screen shots and hundreds of new tips and techniques from brands that have made a real impact on LinkedIn.

The definitive, 250-page handbook is for practitioners who want to push their pages and campaigns to “professional grade.” PR pros will acquire next-generation methods for unleashing the awesome power of LinkedIn PR on B2B and B2C social media campaigns to increase visibility, engagement and response.

The LinkedIn experts and contributors to the Advanced LinkedIn PR Handbook include:

Chris Brooks, Senior Manager Digital Engagement, Global Corporate Communications, Hilton Worldwide

Linda Descano, Managing Director, Citi and lead on Citi’s blockbuster LinkedIn Group, Connect: Professional Women's Network

Alison Lange Engel, Global Marketing Director for Marketing Solutions, LinkedIn

Brittany Leaning, Social Media Manager, HubSpot

Joan Levy, Account Supervisor, Blanc & Otus and LinkedIn expert for clients Xactly and Castlight Health

Todd “Turbo” Watson, Digital Marketing Specialist at IBM

The dozens of practical topics and updates at your fingertips in this definitive new resource include:

· How to attract a huge follower base

· Secrets for boosting engagement on LinkedIn

· New rules for more effective LinkedIn content

· The latest brand-building features for Company Pages

· How to create updates that drive leads and sales

· New ways to revamp Company Pages to dramatize your message

· Working in the new LinkedIn mobile frontier

· How to use new LinkedIn analytics for improved targeting

· How to optimize updates to drive SEO

· How LinkedIn Groups can build and boost brand awareness

· New privacy enhancements you must understand

· Optimizing pages with new apps and power tools

· Tips for developing powerful LinkedIn campaign strategies

· Inspiring best-practice LinkedIn case studies

· Using LinkedIn to connect with and pitch journalists

· Using LinkedIn to win the PR talent wars

· How LinkedIn can help you control a crisis

· New measurement tools for LinkedIn

· How to avoid the greatest, most embarrassing LinkedIn faux pas

For more details, go to the LinkedIn Guidebook home page.

If PR pros only add one book to their professional libraries this year, they should make it “The Advanced LinkedIn PR Handbook.” This stellar social media resource costs just $345. Buy the book now.

Bulldog Reporter supplies news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.  Under the auspices of its PR University, Bulldog Reporter is the foremost producer of professional development webinars in the corporate communications marketplace, and it publishes the industry’s best-read, widest distributed trade journal, Bulldog Reporter’s Daily ’Dog.  In addition, the company publishes two daily online newsletters—Inside Health Media and Media Pro Pitching Alerts—that focus on media relations, and provides media list and media intelligence services through its Media Pro and Media List Builder online directories.  Bulldog Reporter also produces special reports on cornerstone and emerging communications skills. Finally, the company sponsors industry awards competitions—the Bulldog Awards—which recognize excellence in media relations, digital and social marketing and overall outstanding professional performance.

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