Bulldog Reporter's PR University Presents a Meet the Editors Webinar

Oakland, CA - (NewMediaWire) - March 10, 2014 - PR professionals looking to pitch leading tech and gadget bloggers will learn about their hottest editorial interests in a new webinar by PR University. This fast-paced 90-minute session gives attendees access to bloggers from Wired, PCMag, TechCrunch and more—so PR can discover the best ways to place stories and develop long-term relationships with these journalists and their fellow online influencers.

PR pros who attend New Consumer Tech PR Update: Top Tech Blogs Reveal Emerging Story Topics & Fresh Pitching Tips to Reach Millions will find out how to maximize publicity on these top-rated online sites—and drive greater results, ROI and recognition for a client or company this year. Attendees will also have the opportunity to question and interact directly with these hard-to-reach journalists—to get the crucial information to pitch them more successfully.

This PR University webinar takes place on Thursday, March 27, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Lauren Goode, Review Columnist, Re/code

Sascha Segan, Lead Analyst, Mobile, PCMag.com

Roberto Baldwin, Staff Writer, Wired

Matt Burns, Senior Editor, TechCrunch

Helena Stone, Editor in Chief, "Chip Chick"

What PR pros will learn:

• Top Tech Trends to Watch: From tablet domination to apps, smarter phones and TVs, wearable technology and more—the top tech topics, products and services editors are covering … and how to peg a brand to them

• What Motivates Tech Sites: Key insights into the mindset fueling the tech digerati—and how to use that knowledge to protect and promote a brand or product

• Anatomy of Winning Features: Key elements editors and blogs expect in tech features and pitches today—from unique sources, sexy soundbites and stats to controversy and digital assets

• Targeting Essentials: How each of our tech bloggers view their editorial missions, the stories they blog about—and how to match a pitch to their preferences

• How to reach them directly, do they do “deskside” meetings, how do they want to work with PR pros?

• Multimedia to Pitch Now: Online video, multimedia, infographics—the new media assets that tech bloggers say sweeten the pitch and boost the chances of getting posted

• Social media tips: How to use social media like Twitter to build relationships with these bloggers—plus how NOT to pitch via social media

• How the best PR pros have gained the ear—and trust—of key tech bloggers and how to build long-term relationships with online tech writers

• The inside scoop on products and NDAs—which are welcomed by the tech blogger community and which are rookie mistakes to avoid

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.