Bulldog Reporter's PR University Presents a Meet the Editors Webinar

Oakland, CA - (NewMediaWire) - March 4, 2014 - PR professionals looking for advantages in pitching top travel media will learn how to score major coverage in their influential outlets in a new webinar by PR University. This exclusive roundtable offers attendees the opportunity to question and interact directly with these hard-to-reach journalists—to get the crucial information to pitch travel media more successfully.

PR pros who attend The Future of Travel PR: LA Times, Top Travel Blogs Reveal New Story Topics & Pitching Tips for Reaching Affluent Readers will hear from the journalists who create must-read and must-watch travel articles, posts and online videos. Attendees will also discover what stories editors are most likely to cover in 2014—and how to generate lots more coverage for a resort, destination, attraction, restaurant, or travel product or service.

This PR University webinar takes place on Thursday, March 13, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Catharine M. Hamm, Travel editor, Los Angeles Times

Juliana Shallcross, HotelChatter, Jaunted, VegasChatter (Conde Nast)

Kara Williams, Writer, Vacation Gals

Chris Christensen, Host, “Amateur Traveler”

Melvin Boecher, Founder, Travel Dudes

What PR pros will learn:

•Top Travel Coverage Trends: Which travel and tourism trends and stories are commanding outsized coverage—and how to hook to that coverage

• Targeting Essentials: How each of these outlets differs in its approach—and audience—and how to customize pitches accordingly

• Multimedia to Pitch Now: Online video, multimedia, podcasts—the new media assets that travel editors say boost the chances of getting posted

• Irresistible Pitches—the story elements and exclusive pegs that resonate with these journalists and how to use them to generate wide coverage

• How the best PR pros have gained the ear—and trust—of key travel media and how to build collegial relationships with top journalists covering the travel market

• Social Media Update: How to use Twitter, LinkedIn and other channels for media relations—plus how to participate in online conversations about a brand

• How large hotel chains and restaurants—as well as cozier destinations and B&Bs—can score coverage and forge long-term relationships with these and other top travel media insiders

• Speed Bumps and Road Blocks: The key credibility boosters—and credibility killers—for PR pros who pitch top travel journalists

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact: Brian Pittman Phone: 805-984-2977 Email: bpittman@bulldogreporter.com

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